648 | The 3rd Wave of Digital Advertising w/Elizabeth Marsten

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

English - December 18, 2023 22:51 - 40 minutes - 37.4 MB - ★★★★★ - 26 ratings
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Previous Episode: 647 | News from the EDGE | Week of 12.14.2023

Next Episode: 649 | Retail Media Opportunities and Ethics w/ Elizabeth Marsten

A four-time guest of the EDGE and VP of commerce strategic services at Tinuiti, Elizabeth Marsten, joins the show this week to explore the profound landscape of retail media network marketing. Elizabeth stands out as a distinguished Digital Marketing expert with extensive experience in e-commerce and online marketplaces.

Discover the essence of Retail Media Networks and explore how the retail industry giants leverage strategies for optimized results. Elizabeth describes the extreme levels of personalization retail media generates, outlining how personalization is expected to skyrocket. Grasp the vast scale of Retail Media Networks, and learn how data-driven positioning has become a centerpiece of digital marketing this week on The EDGE of The Web!

Key Segments:

[00:03:34] Introducing Elizabeth Marsten

[00:05:40 ] How Elizabeth Got Into Retail Marketing

[00:08:16] EDGE of the Web Title Sponsor: Site Strategics

[00:09:03] How has the Digital Marketing Industry Evolved in Recent Years?

[00:11:29] What Are Retail Media Networks?

[00:17:20] EDGE of The Web Sponsor: Hostinger

[00:18:25] Digital Commerce Category Leading All Others

[00:22:28] How Personalized is Retail Media?

[00:25:26] EDGE of The Web Sponsor: Wix

[00:26:38] Fully Immersive Virtual Shopping

[00:34:46] Bringing the Real World Connection to Marketing