Episode 21: Review Mining: How to Extract Rich Insights that Drive Growth, Lorenzo Carreri
In Reviews We Trust
English - January 05, 2023 17:00 - 32 minutes - 22.6 MBEntrepreneurship Business e-commerce growth business direct-to-consumer dtc reviews shopify shopify apps ecommerce saas Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Lorenzo Carreri, an expert in CRO, User Research and Experimentation
They discuss the often unexplored value of review mining your own reviews as well as those of your competitors to find what people really like and don't like, and how best this information can be used across the business to refine products and services, refine messaging and drive innovation.
Episode links:
Lorenzo Carreri
Twitter
LinkedIn
Callum McKeefery:
LinkedIn
Twitter
Show notes:
Simplescraper.io
Yappy.com
Katelyn Bourgoin
Notion.so
ahrefs
Roam Research
Reddit
Books:
EDISON: Edmond Morris
REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:
www.reviews.io
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