Ep. 20 - Simple ways to drastically improve your product page conversion: Rishi Rawat
In Reviews We Trust
English - December 14, 2022 22:00 - 38 minutes - 26.3 MBEntrepreneurship Business e-commerce growth business direct-to-consumer dtc reviews shopify shopify apps ecommerce saas Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Rishi Rawat, 'The Shopify product page guy'.
They discuss the potential role of AI in creating product descriptions, and the value of using data/ feedback gathered from reviews to create effective descriptions. Rishi describes his simple three-step approach to copywriting for product pages.
Episode links:
Rishi Rawat:
LinkedIn
Twitter
Frictionless Commerce
Callum McKeefery:
LinkedIn
Twitter
Show notes:
Google Optimize
Optimizely
VWO
Zingerman's
FullPicture
Grammarly
Books:
Titan: The Life of John D. Rockefeller, Sr.
1897 Sears, Roebuck & Co. Catalogue: A Window to Turn-of-the-Century America
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