Ep. 15: How to use SMS correctly to achieve sustained growth: Lisa Popovici
In Reviews We Trust
English - September 27, 2022 13:00 - 29 minutes - 20.2 MBEntrepreneurship Business e-commerce growth business direct-to-consumer dtc reviews shopify shopify apps ecommerce saas Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, Callum McKeefery show host and CEO of REVIEWS.io talks to Lisa Popovici, Co-founder and CMO at Cartloop
They discuss the importance of treating the SMS channel in the right way in order to delight the customer, achieve sustained growth, customer retention, and increase satisfaction. They talk about the unique approach to communications required with SMS, and if done correctly, how it can help to reduce support costs, cut backlogs, alleviate buying concerns and help turn support queries into sales.
They also discuss fundraising, how to balance product development via innovation v's customer feedback and the importance of having real conversations with real people.
Episode links:
Lisa Popovici:
LinkedIn
Twitter
Callum McKeefery:
LinkedIn
Twitter
Show notes:
Cartloop
Klaviyo
Shopify POS
Shopify
Ahrefs
Village Global
Square
Black Velvet Sydney
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