Ep. 16: Understanding The True Value of Data with Jon Ivanco
In Reviews We Trust
English - October 13, 2022 15:00 - 51 minutes - 35.6 MBEntrepreneurship Business e-commerce growth business direct-to-consumer dtc reviews shopify shopify apps ecommerce saas Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, Callum McKeefery show host and CEO of REVIEWS.io talks to Jon Ivanco, Co-founder of Formtoro.
They discuss the importance of gaining insights as to where the gaps exist in your customer journey and business,
Understanding the psychology and the philosophy behind what questions to ask, how to ask them, how to derive with that data.
The importance of understanding what you are collecting, why you are collecting it, and then leveraging that data to make better decisions - knowing how useful clean data is.
Understanding customer intent, and where to place attribution
They debate the privacy policies of big players in tech and the rise of collaboration platforms, and the importance of a brands ability to be relatable, not perfect.
Episode links:
Jon Ivanco:
LinkedIn
Twitter
Callum McKeefery:
LinkedIn
Twitter
Show notes:
Listrak
Zapier
Klaviyo
Shopify
Octane
Drip
Brave & Sugar Coat
Indie Hackers
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