The Data-Driven Way to Win Customers' Hearts | #230 Neil Hoyne

This podcast episode features a conversation with Neil Hoyne, best-selling author of the book "Converted" and Chief Strategist at Google. We discuss the data-driven way to win customers' hearts.

On the Show Today, You’ll Learn:

How to build a business around long-term customer relationships.How can data be used to understand customer needs and preferences.How can companies effectively collect and interpret customer data.What are the potential pitfalls of collecting too much data from customers.What are some practical examples of using AI to engage customers.What trends are emerging in e-commerce as a result of the COVID-19 pandemic.How can small businesses gain a competitive edge by adapting to changing customer behaviors.

Links & Resources

Website: https://neilhoyne.com/
Book: https://www.amazon.com/Converted-Data-Driven-Way-Customers-Hearts/dp/0593420659
LinkedIn: https://linkedin.com/in/neilhoyne
Twitter: https://twitter.com/neilhoyne

Get access to more free resources by visiting the podcast episode page at
bit.ly/469JrXP

Episode Sponsor

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For inquiries about becoming a guest or sponsoring the podcast, email [email protected].

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