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9-Figure Brand Strategies: Scaling Omnichannel Ads with Universal Attribution | #229 Philippe Roireau
Ecommerce Coffee Break - Digital Marketing Podcast for Everyone Who Sells Online
English - September 13, 2023 02:00 - 29 minutes - 20 MBMarketing Business Entrepreneurship entrepreneurship onlinestore ecommerce shopify onlinebusiness e-commerce marketing digital marketing sidehustle dropshipping Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this podcast episode, we discuss how 9-figure brands are scaling their omnichannel advertising with universal attribution. Our featured guest on the show is Philippe Roireau, SVP of Go-To-Market at Northbeam.io.
On the Show Today, You’ll Learn:
What does attribution mean in e-commerce, and why is it essential. How to handle colliding data and get accurate conversion insights. What are the multiple tracking mechanisms for effective attribution.Why is data cleansing vital in the attribution process. What are single-touch attribution models, and how do they work.How do machine learning-powered attribution models benefit e-commerce brands. Why is attribution essential for determining the impact of top-of-funnel ads.How attribution models help brands allocate their marketing budgets.Links & Resources
Website: https://www.northbeam.io/
LinkedIn: https://www.linkedin.com/in/philipperoireau/
LinkedIn: https://www.linkedin.com/company/northbeam/
Twitter: https://twitter.com/northbeam
Get access to more free resources by visiting the podcast episode page at https://bit.ly/45Pb3Ss
Episode Sponsor
StoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!
For inquiries about becoming a guest or sponsoring the podcast, email [email protected].
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