SaaS Experiments
13 episodes - English - Latest episode: over 2 years ago -Hear from experts in conversion optimization and growth marketing about what worked, what didn’t, and what’s next.
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Episodes
Optimizing a complex onboarding experience with Rafa Studart
November 03, 2021 22:01 - 40 minutes - 37.5 MBHow do you improve onboarding for a complex product with distinct types of users who have different needs? 😅 Not easy, but it can be done - as explained in this conversation with Product Designer Rafa Studart.
When and where to tell your story with AJ Davis
August 10, 2021 05:00 - 27 minutes - 25.4 MBAJ Davis, founder of Experiment Zone, breaks down results from an extremely effective category page tweak. She goes on to outline how to think about the role of each page on your site, where to add messaging about what makes your brand unique, and how to get that messaging right.
Amazon is Not a Retailer with Katie McKee
May 28, 2021 15:10 - 40 minutes - 36.7 MBWhy most brands get their Amazon strategy wrong (and how to get it right)
Optimizing paid social video ads with Alison Roach from Ready Set
May 19, 2021 18:21 - 39 minutes - 36.6 MBTips on optimizing videos for your paid social campaigns - from thumbstop to conversion. Watch on YouTube: https://youtu.be/x6AEKZGKFeI
B2B Demand Gen Optimization with Arun Sivashankaran
April 28, 2021 15:51 - 38 minutes - 34.9 MBArun Sivashankaran, founder of FunnelEnvy, breaks down all things optimization for Demand Gen. What to measure, where to focus, and where *not* to focus. 1:13 What makes Demand Gen different from other types of websites 3:48 Quantity vs quality when optimizing for leads vs revenue 6:05 Measuring what matters will change the nature of the experiments you run 🤯 9:48 3 types of changes that drive the most results 17:53 3 common sense buyer journey stages 20:19 Where to start, and how to evaluat...
01: Product page videos with Nichole and Claudiu from Reeview
April 19, 2021 17:00 - 32 minutes - 30.1 MBNichole Elizabeth DeMeré and Claudiu Cioba from Reeview reveal all the secrets to effectively using video content on your ecomm product pages.
B2B User Testing with Ben Labay
February 26, 2021 05:21 - 47 minutes - 43.7 MBIn this episode, I talk to Ben Labay, Managing Director of CX Experimentation at Speero. He breaks down how to meet the challenge of doing user research when you’re selling a B2B SaaS product to a highly specialized market. Transcript and other ways to listen here: https://briandavidhall.com/ben-labay-on-saas-experiments/ 2:09 Should you do user testing in B2B SaaS? 4:35 Common user testing platforms & features 5:24 Custom paneling services 7:14 What to look for in user testing 7:51 NPS a...
Discovery-based optimization with Andrew Anderson
February 09, 2021 22:14 - 50 minutes - 46.2 MBI talked to Andrew Anderson about discovery-based optimization. Transcript and other ways to listen here: https://briandavidhall.com/andrew-anderson-on-saas-experiments/ The Discipline Based Testing Methodology (https://cxl.com/blog/the-discipline-based-testing-methodology/) – an article on the CXL blog that outlines some of the ideas from this podcast, and includes screenshots from a homepage redesign experiment Andrew on Twitter (https://twitter.com/antfoodz) and LinkedIn (https://www.li...
How to run SEO experiments with Justin Aronstein of Mobile1st
December 16, 2020 22:42 - 43 minutes - 39.7 MBI talked to Justin Aronstein from https://mobile1st.com/ about running SEO experiments, and fostering experimentation culture across teams. Transcript and other ways to listen here: https://briandavidhall.com/justin-aronstein-on-saas-experiments/ 0:38 Justin's background 1:13 About FlowSports - business model and goals 3:39 SEO experimentation vs CRO experimentation 6:13 Why run tests if we have best practices? 10:10 Tying SEO updates to revenue 11:15 Set up of the scheme experiment - Bucke...
Viv Amatuzzi on SaaS Experiments
December 07, 2020 17:05 - 19 minutes - 17.8 MBIn this episode, I talk to Viv Amatuzzi, Director of Conversion at 360i. We talk about the difference between decision makers, product users, and website visitors.
Tim Duke on SaaS Experiments
November 16, 2020 16:08 - 27 minutes - 24.9 MBI talked with Tim Duke, Director of Operations at Mobile1st, about the tradeoffs between different calls to action. Transcript and other ways to listen at https://briandavidhall.com/tim-duke-on-saas-experiments/ Find Tim at https://mobile1st.com 0:56 About the company and product 1:53 About Key Performance Indicators 3:02 The chat/form/call saga starts ... CTA test 4:52 It gets a little more complicated after the first win ... "get more chats" 8:16 "We can't just make everybody chat" ➡️ "T...
AJ Davis on SaaS Experiments
September 14, 2020 13:45 - 19 minutes - 17.6 MBAJ Davis on SaaS Experiments by Hosted by Brian David Hall
Sarah W Johnson on SaaS Experiments
September 03, 2020 17:50 - 21 minutes - 20 MBSarah W Johnson on SaaS Experiments by Hosted by Brian David Hall