Discovery-based optimization with Andrew Anderson
SaaS Experiments
English - February 09, 2021 22:14 - 50 minutes - 46.2 MBMarketing Business Entrepreneurship cro experimentation ecomm ecommerce optimization Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to run SEO experiments with Justin Aronstein of Mobile1st
Next Episode: B2B User Testing with Ben Labay
I talked to Andrew Anderson about discovery-based optimization.
Transcript and other ways to listen here: https://briandavidhall.com/andrew-anderson-on-saas-experiments/
The Discipline Based Testing Methodology (https://cxl.com/blog/the-discipline-based-testing-methodology/) – an article on the CXL blog that outlines some of the ideas from this podcast, and includes screenshots from a homepage redesign experiment
Andrew on Twitter (https://twitter.com/antfoodz) and LinkedIn (https://www.linkedin.com/in/foodz/)