Jay Veal on building INC Education, the true significance of tutoring, and getting your story heard | EP 29

Today’s Episode with Jay Veal:

Jay Veal is the CEO of INC Education, with almost 11,000 students and continues to have a 95% success rate. He is also the creator of Black Tutors of Social Media and The Jay Veal brand, all of which add positively to the education field.INC Education is not only a tutoring company. They also offer professional development workshops, mentoring, ghostwriting for authors, resume reviews and writing, literature reviews, teacher training, etc. They are also a unique company in that they do not hire through third party/outside sources such as Indeed.Jay has a deep background in education. He originally had a job in healthcare IT, then had an opportunity to become an educator in the Texas school system. He taught high school fastrak mathematics for 4 ½ years. Jay wanted to educate beyond the classroom and became an instructional coach. He then got promoted to be a district level administrator over 7 schools.Jay touches on what tutoring really means for students. Tutoring is not a tool to catch students up when they are behind, but a tool to help them stay ahead of the game and prepare themselves for what’s to come. INC Education employs tutors of various backgrounds and degrees. They have engineering students, medical school students, investment bankers out of Cornell, etc. Having this array of tutors makes their company stand out because it allows students to relate to them and have an array of skill sets.In terms of marketing, Jay makes a great point that you know the impact of your organization best. When you want to get your organization well-known in the media, it is important to share your story and know that you are a master of your craft. If you are unique enough and share your story with the world, you will be heard.As you grow up, you have experiences and values that help determine your path in life. Don’t fall into the trap of what others want or expect you to be. There are so many pathways to take, so it is important that someone shows students these different pathways, which is exactly what INC Education does.Follow Jay on Instagram @thetoptutor and @thejayvealbrand, and on Twitter @inceducationllc or @blacktutorsofsmHot seat answers! Apple or Android: AndroidBooks to recommend: 0 to 1, The Lean Startup, The 10X RuleFavorite movies: All Transformers, Fast and FuriousApp you can’t live without: FacebookBest Album: Doggy Style by Snoop DogIdeal Vacation Spot: MaldivesBest Amazon purchase in the last 6 months: Audio BooksSelf care activity of choice: ExercisingBook title written about Jay’s life: The Fire From Beneath / The Shit They Never Tell You

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