Today’s Episode with Jeff Copper:
As founder of DIG Coaching Practice and the host and founder of
Attention Talk Radio and
Attention Talk Video, Jeff coaches individuals and entrepreneurs with ADD/ADHD symptoms who are seeking to improve their personal and business results.Jeff explains why his most profitable branch of his business (both financially and intellectually) is his one-on-one tutoring. Jeff grew up an athlete and was diagnosed with dyslexia at age 9 and struggled through school, but in college started to learn how he best learns and broke away from the notions of “what you’re supposed to do”.As Jeff went on with his life he learned more and more about his struggles and strengths and was really able to thrive.He had kids and had to step away from his job in finance to spend more time with them and began life coaching. Everyone started telling Jeff he needed to write a book or a blog and that is when Jeff started Attention Talk Radio.He never expected the amazing education he would get from starting this, but now he has interviewed almost everybody that is a thought leader on ADHD.“80% of procrastination is rooted in ambiguity.” Jeff discusses what this means and how he uses this knowledge to best coach his students.Sean and Jeff discuss how executive function and ADHD are related and lots of Jeff’s tips help with bothOne of Jeff’s main marketing strategies is remaining authentic to himself and his goals. One of his key phrases is “are you drowning in a sea of strategies?” and explains that it is because people are constantly searching for a quick fix even when there is none, but Jeff can help lead you on a longer and more sustaining path to success.This strategy was tougher in the beginning but once he started to gain clients and they were super happy, Jeff had crazy success and now you have to pay to get on his waiting list.Jeff started his youtube channel years ago when he needed to get into another library. His channel now has over 300 videos and 16,000 subscribers. He uploads short videos with short lessons that are helpful to people with ADHD and he responds to every single comment to make it personal and build community. One key to success Jeff has also found is not competing against the other people in his industry, but working with them and promoting each other. Jeff says his biggest challenge right now is taking advantage of the market because he cannot serve as many people as he wishes.You can access his podcast, video channel, blog, ebooks, and newsletter at
www.digcoaching.comEnjoy the show? Leave us a rating and review:
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