#55 The Power and the Possibilities of Digital Transformation
Driving B2B Sales Revenue
English - August 02, 2021 09:00 - 36 minutes - 24.9 MBManagement Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
ABOUT THE GUEST: Priscilla McKinney, CEO at Little Bird Marketing
Priscilla is the fifth of five girls. She and her sisters traveled the world singing which involved matching dresses, puppet shows and a lot of road trips. Thirty four houses, three countries, five states, four high schools and a degree in Cultural Anthropology later, Priscilla has miraculously found her way into her most ideal place in the world - at the intersection of MARKETING, BUSINESS and MARKET RESEARCH.
You can learn more about Priscilla and reach out to her on LinkedIn here:
https://www.linkedin.com/in/priscillamckinney/
ABOUT THE EPISODE:
What is digital transformation and why should salespeople - let alone the companies they work for - care about it?
Well - don’t get me started, but REALLY don’t get Priscilla McKinney, CEO at Little Bird Marketing started...
Why?
She’s got some answers to that question that will challenge your thinking and most likely will motivate you to rethink what you are doing in our digitally-driven world to enhance not only your image, but also your chances for getting into more conversations that are more likely to win more new business.
Priscilla is passionate and articulate on the issue, so check it out and let your digital transformation begin!