#54 Mastering & Managing The Basics and Fundamentals of Sales

ABOUT THE GUEST: Jon Ferrara, Founder & CEO of Nimble

Jon is a serial entrepreneur and noted speaker about social, sales, and marketing. He has re-imagined CRM by building Nimble - The Simple CRM for Office 365 & G Suite. Ferrara is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in Customer Relationship Management (CRM) for Small to Medium-sized Businesses (SMBs). He has been recognized by Forbes as one of the Top 10 Social CEOs, Top 10 Social Salespeople In The World and Top 100 Marketing Influencers.

Want to learn more about Jon? As he suggested on the podcast, Google him!

If you want to find out about Nimble, here you go:  https://www.nimble.com/

And if you want to reach out to Jon directly, here is his email address; [email protected]


ABOUT THE EPISODE:

CRM is a contentious issue in sales. Some salespeople swear by it, some hate it - but why? It’s supposed to be a tool that helps salespeople do their jobs, so what’s the problem?

Our guest Jon Ferrara knows all too well! Jon is a pioneer of the CRM industry and the creator of Goldmine, one of the first modern CRMs build in the 1980s. Back then, CRM was all about helping salespeople sell, but since then, it has become much more than that - and not necessarily for the better for many salespeople.

In this episode, Jon talks about what inspired him to create one of the first ever and very popular early CRMs, how so much sales tech has moved in a different direction and why that is not so great for reps or the sales organization, and ultimately why he build Nimble and the problems he set out to solve with it.

Jon is a very dynamic and charismatic guy - I think you’ll really enjoy this episode!