#47 CRM as a Competitive Advantage - But You Have to do it Right

ABOUT THE GUEST - JOSH SWEENEY, FOUNDER OF FOUNDERSCALE 

Josh Sweeney is a seasoned entrepreneur, who’s relentless drive has given him the platform to build big ideas, and even bigger companies. One of his successes, Atcore Systems, was acquired in 2016 by a leading partner in the CRM industry. 

Experiencing the impact of various sales and marketing challenges over the years, Josh founded FounderScale. He has made it his mission to help founder-led organizations increase sales. Because of his passion for growth and forward-thinking, he donates his time to the Entrepreneur Organization of Atlanta, guiding and promoting other entrepreneurs through experience sharing and camaraderie. When he’s not driving his business or mingling with business leaders, you can find him in the recording booth, where he has recorded over 100 pieces of educational content about B2B sales and marketing. 

Reach out to Josh via email: [email protected] 
 
Or on the FounderScale website: https://founderscale.com/contact-us/
 
Or on LinkedIn: https://www.linkedin.com/in/sweeneyjosh/
 

ABOUT THE EPISODE 

Ah, CRM - the ubiquitous sales technology so many love to hate and so few have come to love! 

According to Josh Sweeney, this is a HUGE missed opportunity, based mostly on the facts that there is no disciplined process behind the CRM, the CRM wasn’t designed to support how the salespeople work, and the CRM has not been deployed as the hub-of-the-sales-org wheel that it can be. 

If you don’t use a tool right, don’t blame the tool! 

In this episode, Josh shares experiences and perspectives about using CRM right and the power that comes from doing so. Check it out and see if it inspired you to rethink the way you and your team uses this underutilized sales tool.