Erifili Gounari: If You’re a Brand Trying to Appeal to Gen-Z, Listen to This - Ep #68

Dream BIG Daily

English - January 08, 2021 12:00 - 52 minutes - 48.2 MB - ★★★★★ - 17 ratings
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Previous Episode: Amanda Kelly Espiritu: Intentionally Creative Surrender - Ep #67

Next Episode: Serena Scanzillo: Strengthen Your Mind, Body, and Soul with this Conversation - Ep #69

Erifili Gounari is a 21 year old student, entrepreneur, and social media specialist from Greece. In May 2020, she launched The Z Link, the first Gen Z-led social media marketing studio that helps brands reach Gen Z on social media.

Currently studying for her undergraduate degree, she was recently named Forbes 30 Under 30 for Greece, and has worked with companies from all around the world and across industries to create social media strategies and content.

Before launching her business, Erifili had worked on the digital marketing teams of organizations such as the European Parliament, the Uffizi Museum, and more.

Enjoy the conversation!

Attached Things/Links Mentioned:

Erifili’s Journey Thus Far

Brand/Content Strategy

Greece (the country)

Art History

Social Media Marketing

The social media of Chipotle, Wendy’s, Lemonade (the insurance brand)

Nike

Jack Butcher; Visualize Value

Favorite Books to Gift (especially during the holidays): Mindset by Carol S. Dweck, Originals by Adam Grant, and Solve for Happy by Mo Gawdat

Erifili’s Instagram: https://www.instagram.com/erifilii/