114. Sheena Birt from Color Story Studio

Sheena Birt is the owner of Color Story Studio, a custom design studio that turns brick-and-mortar businesses into destinations people can’t wait to visit.

Color Story Studio is known for creating one-of-a-kind installations for a variety of high-profile locations in and around Indianapolis. Her work has been featured at Dior in Chicago and Two Chicks District Co. (the store owned by the women of HGTV’s Good Bones), corporate lifestyle brands (such as Anthropologie), and Newfields, an art institution the studio partners with each year to create an immersive, multi-room installation inside the historic Lilly House.

While Sheena’s reputation and portfolio are impressive, her path from graphic designer at a t-shirt shop in Terre Haute to the owner and creative force behind a highly sought-after design studio has not been a straight line.

We discuss career fits and starts, confidence, collaboration, trust, burnout, asking for help, and the reluctance to jump in. Sheena also shares her search for inspiration, the benefits of being open to new things, and a surprising social media strategy.  

I’m sure you’ll enjoy this inside look at a business we don’t often hear much about. Sheena’s insights will be of special interest for anyone considering a career in retail store and visual design, merchandising, and consulting. And, as you’re out and about this month, you’ll appreciate the season’s special holiday decorations from a brand new perspective. 

Learn more about Sheena and Color Story Studio:  

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The “Don’t Cut Your Own Bangs” podcast is edited by Marilou Marosz.