(#23) Are you really Charing Your Value?

Guest Bio:

“Guest Clinicians Bio: I have my practice in Whittier, providing a safe, healing, secure place to reprocess trauma and grief, loss, depression, and anxiety. I use EMDR, expressive art, storytelling, and dream interpretations. Aside from seeing individuals and couples, I am also organizing folks in my community who heal with different modalities so we can provide immersive healing retreats.”

Seeking out therapy clients who are interested in paying you what you deserve becomes a lot easier with the right positioning and branding.

In today’s episode, a California based LCSW wants to pour her skills into her own practice. She’s hoping to garner clients who align with and are open to the level of service she is providing. She's unsure how she’ll attract that particular customer base to her business once it's up and running. 

I highlight the first steps she needs to take to get started with her business and hone in on the clients she’s looking to work with. I offer 3 major tips on planning and executing the business she's planning to create. Also, I share how she can become strategic about her branding process to ensure she’s seen as an expert locally and in her fields of expertise. 

Coaching Session Goals:
Learn how to create a business that attracts the right clientele.
An understanding of the importance of business plans.
How to position yourself as an expert through branding.

Episode Timeline:
[00:02] Intro
[00:28] Charging your value
[01:46] Why business plans are vital
[02:49] Levels of positioning
[04:26] Tip #1: Creating 1-3 year business plan projections
[05:00] Tip #2: Identifying your client avatar 
[06:01] Tip #3: Branding yourself as an expert
[07:23] The Dope Therapist newsletter
[07:51] Doctor TK's recommendation
[10:10] Outro

 

Standout Quotes:
“ If you don't have an outlook on where your business is growing, as far as the scaling, then we don't know where to start.” -Doctor TK [02:05] 
“Even though we know as mental health providers what we are good at and the services that we provide, if the clientele or the community we want to service does not recognize us as the actual expert then they may not see why you are even charging that amount of money.” -Doctor TK [02:56]

 

Resources Mentioned:

Join The Dope Therapist Tribe
Join the Dope Therapist Circle 

Upcoming Events: 

Leverage Social Media to Scale your Therapy Practice: HIPAA Compliance Dilemmas

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 Connect:

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On Youtube: @Doctor TK

 

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