(#173) Hacks to Branding Your Business Name
Doctor TK
English - September 21, 2021 13:00 - 11 minutes - 8.97 MB - ★★★★★ - 37 ratingsMental Health Health & Fitness Business Marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Are you stuck with what name to pick for your business? Looking for catchy names that will entice your target customers can be a mind-boggling task. But apparently, recognizing these 4 fundamental areas can help you spark interesting ideas and produce a name that best describes you and your brand.
In this episode, Doctor TK shares how she comes up with her business name ideas followed by tips on how you can pick the right ones.
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Podcast Goals:
Define the significant traits that can be used as a basis for naming your business
Episode Timeline:
Branding 4 Abundance: How did Doctor TK come up with this name? (01:48)
The backstory behind 'Doctor TK' and why that became her best reference (03:11)
Why sitting still can be the best initial approach to naming your business (05:12)
Resilient Communities: On naming her then group practice (06:20)
Your Turn: Formulate your business name using these steps (08:08)
Standout Quotes from Doctor TK:
"I didn't sit down and say, what is that catchy name? What is the name that I can call myself? No. I started just paying attention to what I started being known for. And I also looked at what was easy for people to remember [as well] if I now had a choice to introduce myself as Doctor Jackson, Doctor Tekesia Jackson, or Doctor TK." (04:18)
"I would encourage you to let the name come to you through sitting still. Sitting in meditation. Doctor TK came for me being still and just allowing all of these thoughts to come to me. Branding 4 Abundance came to me because I was actually coming from a conference and I just ask myself what describes me, my company, what I represent, and what I'm going to represent?" (05:24)
"If you do this activity and you sit still for a moment, you'll probably see your business name pop right out the paper at you. And you're probably like, I'll be damned; because these are things that you've been knowing this whole time." (08:45)
Resources Mentioned:
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Connect:
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