Do You Follow?: A Podcast on Social Media Marketing
73 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 67 ratingsWe're @jdalfeen and @racheljosilver—your personal social media gurus, here to solve your marketing riddles. With almost a decade of experience running social media and brand marketing for brands like Birchbox (and now starting our own booming business, Love Stories TV!), we know the hacks, strategies, and tools you need to win at social media, influencers, and digital marketing for your brand or business. Listen for free sosh med advice—with a sprinkling of our thoughts on Instagram algorithms, the Karadashians, and more. >>> Email [email protected] (or DM @jdalfeen and @racheljosilver) and we'll answer your question on a future episode!
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Episodes
#56: Is Instagram the best way to buy a house?
September 03, 2020 19:49 - 26 minutes - 36.1 MBThis episode is a love letter to New York (see Jerry Seinfeld's New York Times article if you don't know what we're talking about), but we're also talking about the creative ways people are choosing to live their lives in COVID times. Plus, we've got a new roulette-style game on the social networking platform that is definitely not as cool as TikTok but way more practical than all of them: LinkedIn! >> Do you follow everyone we mention in this episode? @jerryseinfeld @cheapoldhouses...
#55: How do you build and maintain your network when you can't do it in person?... Plus how can I monetize my unique skill site as a supplemental revenue stream?
August 28, 2020 14:14 - 25 minutes - 35.7 MBCOVID-19 has fundamentally changed traditional networking. How do you keep up with and create new connections for potential business partnerships when you can't go to events, panel discussions, coffee meetings, etc. in person? We talk about new companies popping up that might make this easier, plus we share our thoughts on "the MasterClass economy," in which professionals are monetizing their unique skill sets to teach other people online as an additional revenue stream. >> Do you follow e...
#54: How should I use Instagram Reels for my business?... Plus, how do I make sure people come to my virtual fundraiser event for my non-profit?
August 20, 2020 18:23 - 30 minutes - 42.8 MBBig news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on all things sosh med. Instagram Reels is here and while it's certainly not groundbreaking (we see you, TikTok), get familiar—because you should definitely start using it for your business. Don't freak—we know it's yet another channel to content for, but we're sharing examples and strategies that you can try today. P.S. Read this efficient deep dive on Reels and what we know so far from our friends...
#53: Where should I build and cultivate an online community for my business?
August 13, 2020 16:15 - 30 minutes - 42.4 MBBig news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on each episode weekly. "Community" has been the buzz word of choice in the digital marketing world for the last few years. On this episode we're answering a question from someone working at a pet insurance company who wants to know where to build their online community. We discuss the why behind starting a digital community (do you even need one in the first place, really?), and we get into the pros...
#52: How @lovestoriestv grew their Instagram monthly video views from 50K to 3.5M+
August 06, 2020 10:00 - 41 minutes - 57.1 MBEditor's Note: This episode was recorded before Instagram released Reels. You *know* we'll have a deep analysis on this coming up in the next episode, so make sure you subscribe! If you're still searching for a good reason to invest time in figuring out TikTok for your business, listen to this episode. Rachel and Juliette share how they used TikTok for Love Stories TV to grow their Instagram monthly video views from 50K to 3.5M+. We're literally giving you our strategy for hacking cross-pl...
#51: What social platforms are sparking the most joy in quarantine?
May 15, 2020 16:00 - 43 minutes - 40.3 MBWe're all trying to figure out life in quarantine and for better or worse, we're technology-dependent more than ever right now. Rachel and Juliette discuss what they've been most and least excited about while scrolling, liking and commenting through the Internet (spoiler alert: lots of TikTok time), plus they discuss the quarantine age old question: Zoom vs. Google Hangouts (or other video meeting platforms), and why? This week they're crowdsourcing: Where can you get the cutest tie dye sw...
#50: How are influencers changing their content strategies in COVID-19 times?
May 01, 2020 17:20 - 32 minutes - 30.3 MBRachel and Juliette are sharing some of the strategic changes they're noticing in the influencer world as content creators adapt to quarantine times. How are categories like fashion, beauty and travel being impacted? Do you follow everyone we talk about in this episode?: @fohr.co @graceatwood @chrisellelim @grandbanksnyc @momolongplay @susan_alexandra @lallimusic @maridelreyes @theclass @taryntoomey @angelagarbes @dannijo >> Do you have a question about social media...
#49: What social metrics should I be focusing on during COVID-19? Featuring Thomas Rankin, CEO & Co-Founder of Dash Hudson (@dashhudson)
April 10, 2020 12:00 - 37 minutes - 34.5 MBOn this episode, we're talking with second-time guest (!) Thomas Rankin (@thxxmxxs), co-founder and CEO of Dash Hudson (@dashhudson), the visual marketing platform that provides a one-stop solution to predict performance, distribute, measure and enhance engagement across channels — and our all-time favorite social media analytics tool. We discuss topics like: The marketing trends Dash Hudson is tracking on platforms in the wake of COVID-19, as time spent on social is higher than average r...
#48: How should brands whose sales are being impacted by COVID-19 shift their marketing strategy? Featuring Rachel Tipograph (@racheltipograph), Founder & CEO of MikMak (@mikmaktv)
April 10, 2020 01:06 - 37 minutes - 34.2 MBOur guest on this episode is Rachel Tipograph (@racheltipograph), the founder and CEO of MikMak (@mikmaktv), an enterprise marketing e-commerce platform that enables brands like L'Oréal and Bacardi to create thumb-stopping shopping experiences connected to hundreds of online retailers. We discussed topics like: What should brands and retailers do who are feeling the effects of COVID-19 on their sales? How can offline retailers quickly pivot to online shopping? Plus, we share some examp...
#47: Mollie Chen (@molliechen) , Brand Consultant, Angel Investor and Advisor
February 07, 2020 15:45 - 46 minutes - 42.4 MBThe inimitable branding genius Mollie Chen (@molliechen) is *finally* on the pod! She shares her career journey from being a magazine assistant editor to co-founding Birchbox to angel investing, advising, brand consulting and everything in between. Plus we play Grade the 'Gram for a restaurant in Washington, DC: @barpilar. >> Do you follow everyone we discuss on this episode? @loreleio @prose @starbucks @walmart @wework @brightonkeller @hayleybay @dawnkperry @theshirleytempleking >> Do...
#46: How do I make a marketing strategy for a new vertical I'm launching within my business?
January 31, 2020 11:00 - 37 minutes - 34.4 MBWe are anonymously answering an assessment for an actual brand marketing job candidate! A women's personal care brand is launching a new vertical and we give our advice on our go-to-market strategy and how we'd spend the $100,000 budget. Plus we're talking about the Big Brother-meets-Catfish-meets-Black Mirror social media reality show Juliette is obsessed with: "The Circle" on Netflix. >> Subscribe to our newsletter for social marketing job postings, podcast roundups and more! Join here...
#45: Hallie Gould, Senior Editor at Byrdie
January 17, 2020 22:30 - 38 minutes - 35.7 MBWe’re so excited to have Hallie Gould (@gouldhallie), Senior Editor at Byrdie (@byrdiebeauty), on the pod this week! She’s sharing her career journey in fashion and beauty editorial in the age of Instagram, plus we do an Instagram audit deep dive on the skincare brand, Tulura (@tulura). >> Do you follow the accounts from this episode? @gouldhallie @byrdiebeauty @tulura @alyssainthecity @sionemaraschino >> Are you a marketer or business owner who wants us to answer your social media or i...
#45: Hallie Gould (@gouldhallie), Senior Editor at Byrdie
January 17, 2020 22:30 - 38 minutes - 35.7 MBWe’re so excited to have Hallie Gould (@gouldhallie), Senior Editor at Byrdie (@byrdiebeauty), on the pod this week! She’s sharing her career journey in fashion and beauty editorial in the age of Instagram, plus we do an Instagram audit deep dive on the skincare brand, Tulura (@tulura). >> Do you follow the accounts from this episode? @gouldhallie @byrdiebeauty @tulura @alyssainthecity @sionemaraschino >> Are you a marketer or business owner who wants us to answer your social media or i...
#44: Isadora Sales, Social at Everlane
January 05, 2020 04:58 - 52 minutes - 47.9 MBWe're psyched for our guest of the pod this week: Isadora Sales who does social at everyone's favorite cool kid brand, Everlane! We dig into the nitty gritty of Everlane's best-in-class social strategy, plus we do an Instagram audit of New York City skincare company @glowbar. >> Do you follow all of the accounts mentioned in this week's episode?: @isadoruh @everlane @everlanewomen @glowbar @thecut @whitney @bumble @necessaire @werenotreallystrangers @dudewithsign @dudettewithsign @thiswa...
#44: Isadora Sales (@isadoruh), Social at Everlane
January 05, 2020 04:58 - 52 minutes - 47.9 MBWe're psyched for our guest of the pod this week: Isadora Sales who does social at everyone's favorite cool kid brand, Everlane! We dig into the nitty gritty of Everlane's best-in-class social strategy, plus we do an Instagram audit of New York City skincare company @glowbar. >> Do you follow all of the accounts mentioned in this week's episode?: @isadoruh @everlane @everlanewomen @glowbar @thecut @whitney @bumble @necessaire @werenotreallystrangers @dudewithsign @dudettewithsign @thiswa...
#43: Are brands now sponsoring your DMs? Plus... Away's interesting choice to internally communicate via public Slack channels.
December 13, 2019 20:17 - 40 minutes - 37.3 MBLots to discuss on this week's episode, including: Are brands starting to slide into your DMs with #ads? In the midst of the @away controversy, we have thoughts on their deliberate choice to publicly communicate within the company via Slack channels (vs. email/private messages). We're doing a year in review of @jdalfeen and @racheljosilver: which of our Instagram posts performed the best and why? >> Do you follow everyone we talk about in this episode? @karaswisher @profgalloway @awa...
#42: How do I get an influencer to respond to my offer to give them a free product or service?
December 10, 2019 19:56 - 40 minutes - 37.3 MBWe're answering a question from a wedding filmmaker who's asking: What advice do you have for getting a response from influencers? They're looking to offer a free wedding video package to engaged influencers in exchange for exposure, and have tried tons of tactics but are falling short. Plus we're dishing on the recent FTC changes that are no longer requiring influencers to explicitly say #ad in their content. For real! >> Do you follow all of the accounts we talk about in the episode? ...
#41: How do I plan and execute a successful social media takeover?
November 21, 2019 21:55 - 30 minutes - 27.8 MBWe're answering a question from a listener who's asking for tips on making the most of an Instagram takeover with a partner. We discuss the history of social media takeovers and the different types of takeovers (including swaps that help both accounts gain followers as well as one-way takeovers). We're also ~hotly~ debating Disney+, talking about how Love Stories TV was in the @nytimes (read the article here) and we even came up with a new game: Grade the 'Gram, where we pick an account a...
#40: How do I effectively manage my Instagram DM inbox?
November 08, 2019 11:00 - 31 minutes - 28.6 MBWe have a GREAT phone-a-friend question this week from a digital director at a marketing agency that connects brands and influencers. Our caller wants to know: how do I effectively organize and manage Instagram DMs for my team of 20 people who are sending and receiving hundreds of DMs on a daily basis from influencers? We share some ideas for making the DM inbox a little less chaotic... Plus, we're riffing on all of these @renttherunway subscription copycats that are popping up from brands...
#39: Everything we learned at Dash Hudson's Savvy: Visual Marketing Summit!
October 18, 2019 21:55 - 32 minutes - 30 MBWe had the pleasure of hosting our favorite social media tool Dash Hudson's first-ever Savvy: Visual Marketing Summit this month in New York City! If you're longtime listeners, you know we had their CEO Thomas Rankin on the pod on episode #31, so we were over the moon when he asked us to host their inaugural conference! We were in the room with some of the BEST minds in social, influencer and digital marketing: brands like @revolve, @girlboss, @outdoorvoices, @renttherunway, @theouai, @lob...
#38: Are no-frills standalone accounts the new way to shop on Instagram?
October 11, 2019 18:55 - 28 minutes - 39.7 MBThis week we do an Instagram audit for @boardandtableco, a cheeseboard building business (yes, that's a thing, and yes you need it for your next event). Plus we go deep on a new trend we're seeing on Instagram: standalone accounts for shopping that post only ecommerce images. If you've heard of @things.i.bought.and.liked, that's where we first saw the trend. Now @theskinnyconfidential is getting into the mix with @and.the.skinny.was.like so we're officially calling this a social media ~tre...
#37: When being Insta-famous goes wrong (aka the story of Caroline Calloway)
September 17, 2019 16:18 - 36 minutes - 50.8 MBWe answer a question from a listener who transition from corporate marketing to freelance social media, including how to position herself and make herself stand out to companies. Plus we're deconstructing the brief history of Instagram influencer @carolinecalloway who's ex-BFF outed her as a fraud. (If you have no idea what we're talking about, here's The Cut essay that prompted it). >> Do you follow everyone we talked about on this week’s episode? @carolinecalloway @jongraz @onepelo...
#36: WTF is TikTok?... Plus, should babies be on social media?
September 12, 2019 18:22 - 32 minutes - 44.9 MBRachel had a baby and he is the CUTEST! But will she share him on social media?! We discuss why or why not parents share their babies on social media. Plus we're talking about TikTok (formerly Musical.ly)—aka the social media video app that every 13-year-old you know is obsessed with. >> Do you follow the accounts we talk about in this episode?: @primarydotcom @happiest_baby @babyshusher @artemer @lizzobeeating Plus, follow our favorite TikTok-ers: @itskayleighharrington @kai...
#35: Instagram likes are disappearing! What does that mean for my business? Plus, Taylor Juarez of Ladybird Studios shares sales and marketing tactics for every small business owner
July 02, 2019 21:31 - 1 hour - 89.9 MBWe're back from a long winter's nap with a deep dive into the YouTube scandal that went mainstream earlier this spring — oh yeah, we're talking about the BFF breakup over gummy vitamins between Tati Westbrook aka @glamlifeguru and @jamescharles! We also get into the recent news that public Instagram likes will be — gasp! — disappearing, and what it means for your business. Plus, we sit down with Taylor Juarez of Ladybird Studios and tackled sales strategies and tactics *every* small busine...
#34: How do I develop a voice for a user-generated content platform?
January 26, 2019 04:00 - 34 minutes - 48 MBWe're answering a question from a listener who's recently been tasked with developing the brand voice for a large travel reviews site. How do you take it from a mostly user-generated content platform to one that has a more defined point of view? >> Do you follow the accounts we talk about in this episode?: @tropicals @melissahoylehair @martocabeachgarden @orenjous @airbnb >> Have a social media marketing question? Email [email protected] or DM @jdalfeen and @racheljosil...
#33: How do I deal with declining post engagement as my followers grow? Featuring @molliechen from @hungryroot!
January 18, 2019 12:00 - 32 minutes - 45.2 MBWe are SO excited to FINALLY be sitting down with our very dear friend, Birchbox co-founder, and VP of Brand and Customer Experience at Hungryroot: *the* @molliechen! This week's question comes from a listener who manages the Instagram account for a coffee and ice cream shop in Washington, DC. Their followers are consistently growing, but post engagement is declining. How can they increase post engagement AND continue to gain followers? And of course we play our usual games: Saved By The...
#32: Which type of question format gets the most engagement on Instagram Stories?
September 21, 2018 16:00 - 38 minutes - 71 MBOn this episode, we’re answering a question from someone asking about which type of question format gets more engagement on Instagram Stories: Person talking to camera or text on a blank background? Plus, we’re talking about how GOOD the PR is for Crazy Rich Asians, and we play our usual games. >> Do you follow everyone we mention in this episode?: @crazyrichasians @the12ishstyle @michelle_editor @sarablakely @spanx @cmcoving @shecanshedid @girlswithgluten @itsjennarennert @tr...
#31: How do I get more comments on Instagram...without looking thirsty?
September 11, 2018 00:00 - 1 hour - 111 MBYOU GUYS. The CEO and co-founder of our all-time favorite social media analytics tool is our special guest on the pod this week: Thomas Rankin (@thxxmxxs) of Dash Hudson (@dashhudson)! If you're a longtime listener, you know we talk about our deep love of this tool on just about every episode and how it's helped us as marketers to get actionable insights on Instagram so that we can create better content that performs for the brands we work with! And as if we couldn't love them more, they'r...
#30: Which type of question format gets more engagement on Instagram Stories?
August 24, 2018 16:00 - 38 minutes - 71 MBOn this episode, we’re answering a question from someone asking about which type of question format gets more engagement on Instagram Stories: Person talking to camera or text on a blank background? Plus, we’re talking about how GOOD the PR is for Crazy Rich Asians, and we play our usual games. >> Do you follow everyone we mention in this episode?: @crazyrichasians @the12ishstyle @michelle_editor @sarablakely @spanx @cmcoving @shecanshedid @girlswithgluten @itsjennarennert @t...
#29: How do I track top of funnel influencer marketing?
August 17, 2018 16:00 - 29 minutes - 54.6 MBWe're recording this episode from iconic The Plaza Hotel in New York City! And on this episode, we're breaking down the metrics you should be tracking for top of funnel influencer marketing. >> Do you follow the people we mention in this episode?: @thehandyj @hinge @theleague @ringconcierge @theclearcut @ps.snacks @erinliveswhole @gypsytan #ltkhome @theinside @repeatroses #mukbang @euvonia >> Join our Slack group to connect with other marketers & get the show notes from ALL...
#28: How do I start & make a content franchise successful on Instagram?
August 10, 2018 16:00 - 47 minutes - 87 MBWe have a second-time special guest on the pod this week: social media consultant @arbro! We’re talking about the controversy over @kyliejenner’s self-made billionaire status, plus we answer a question from Philly-based yoga teacher @_krystajones who wants to know how to get people to know about and participate in her #MakeMondaysGreatAgain Instagram series. >> Do you follow everyone we mentioned in this episode?: @arbro @kyliejenner @_krystajones @theskinnyconfidential @fertilegirl ...
#27: What are the best tactics for email acquisition & Instagram follower growth?
August 03, 2018 16:00 - 23 minutes - 43.3 MBWe answer a question from a listener at a major beauty brand asking about the scrappiest but most effective tactics for growing email list size and Instagram followers. >> Do you follow everyone we mentioned in this episode?: @johannaoritzofficial @voguehousenewyork @sarahpotempa @thebeachwaver @thegoatagency >> Join our Slack channel to connect with other marketers & get the show notes from ALL our episodes! DM @jdalfeen and @racheljosilver to get the link to join.
#26: My content is going viral, but it's not necessarily reaching the right customer. What should I do?
July 27, 2018 23:21 - 35 minutes - 65.4 MBThis week we're answering a question from design studio & furniture brand, @durodeco: Should I keep creating content that gets high engagement if it's not necessarily reaching the right customer? We LOVE this question and we share our tried-and-true tips on how to do it so it doesn't cheapen your brand. >> Join our Slack group to connect with other marketers & get the show notes from ALL our episodes! DM @jdalfeen and @racheljosilver to join. P.S. We're throwing it back to our OG episode...
#25B: A finance brand that's actually doing Instagram right, why @willsmith is the next @oprah... and other important news this week in sosh med.
July 13, 2018 13:31 - 19 minutes - 35.1 MBIt's a power episode today so we're just playing GAMES! We're talking about finance brands that are actually *COOL* on social (it can be done, people). Plus, @willsmith is taking over the Internet, and we discover the cutest baby on Instagram you need to follow. >> Do you follow everyone we mentioned in this episode? #nymagweddings @sweetpistachionyc @stacekaps @morgan.stanley @hellodigit @popinanyc @waymark @do_bird @elsielarson @hrmeghanmarklevideos @feenpizza @enews @wi...
#25A: What happened to Snapchat? Should I still be using it for my brand?
July 13, 2018 13:21 - 27 minutes - 50.7 MBOn the A-side we're discussing Snapchat. Did Instagram Stories totally kill it, or is it still a viable platform for content creators? @jdalfeen polled her followers to find out how people & brands are using it. Plus, we do another "Social Media Doctor" session for LA-based designer @helena_quinn! >> Do you follow everyone we mentioned in this episode? @kevin @karaswisher @helena_quinn @andrearacey >> Subscribe to our podcast for @lovestoriestv on wedding questions, Since You Ask...
#24B: How to send Instagram DMs from your DESKTOP, Twitter threads are really confusing... and other important news this week in sosh med.
June 22, 2018 11:48 - 33 minutes - 62.2 MBIt's the B-side and we're going IN on a confusing Twitter thread issue @racheljosilver recently uncovered. Plus, we share a lifechanging free tool for sending Instagram DMs from your DESKTOP (your poor thumbs will thank you—thanks for the find, @vnesschelle). And we play a *new* game: Shameless 'Gram! >> Do you follow everyone we mention in this episode?: @meshlakhani @benedictevans twitch.tv @inthedez @edeneats @dave_woodland @mrpurplenyc @infatuation_london @jingfongny @glowb...
#24A: How should I calculate engagement rates for microinfluencers?
June 22, 2018 11:37 - 28 minutes - 52.9 MBOn the A-side, we're answering a question from a listener who wants to know best practices on tracking engagement rates for microinfluencers. (AND we're giving you a FREE engagement rate calculator Google Sheet!) Plus, we're debunking some common Instagram myths (turning your account to a Business profile will NOT make you lose followers/engagement)... and we're giving some hot takes on IG conspiracy theories. >> Do you follow everyone we mention in this episode?: @mamaandtata @mollie...
#23B: How to use Instagram to plan your next vacation... and other important news this week in sosh med.
June 08, 2018 16:05 - 37 minutes - 67.9 MBIt's the TRAVEL episode! @jdalfeen is back from her Greece vacation—and the pod is back from spring break. So on the B-side, we're discussing the best hacks for using social media to plan your next trip. Plus, we have a special travel-themed "Do You Follow?" with some accounts you should definitely be following for all your wanderlust inspo. >> Do you follow everyone in this episode?: @spokeandweal @scottscheapflights @chase @kayleighharrington @angelcaride @airbnb @gracehotels ...
#23A: Our first-ever LIVE Instagram audit session!
June 08, 2018 16:00 - 23 minutes - 43.1 MBWe are BACK from spring break and better than ever! On this week's episode, we do our first-ever "Social Media Doctor" session and do a live audit of @thumbscookies Instagram—a small business outside of Minneapolis, MN, making and selling miniature butter cookies! You won't want to miss the tips on how to strategize for the feed vs. Stories. Plus, we answer a question from a listener on what you should put on your website and social at pre-launch—but knowing that you'll have guaranteed PR ...
#22B: How much Insta celebs get paid, best practices from Instagram HQ execs... and other important news this week in sosh med.
April 27, 2018 16:05 - 35 minutes - 64.1 MBOn the B-side, we're sharing everything @jdalfeen learned from a recent workshop at Instagram HQ for publishers (you'll want to listen to these insider tips: like why bespoke hashtags are only going to become more important for engagement and follower growth). Plus, we talk about how much @bellathorne (and other Insta celebs) get paid for Instagram #sponcon—and what it means for brands. We play our usual games (like Saved By the 'Gram and Do You Follow?), and we fangirl over our longtim...
#22A: How do I buy another Instagram account?
April 27, 2018 16:00 - 19 minutes - 35.8 MBOn the A-side of this week’s episode we’re deep diving into the tricky topic of buying Instagram accounts: why brands and influencers do it (and how to actually do it), how often it’s happening, and what’s the difference between buying followers and buying an account? Plus, we discuss the magic behind viral posts that get crazy engagement—and how to capitalize on them if you’re a brand. >> Got a social media question for us? Email [email protected] (or DM @jdalfeen and @rachel...
#21B: When celebrity #sponcon misses the mark... and other important news this week in sosh med.
April 20, 2018 16:00 - 22 minutes - 40.6 MBOn the B-side, we're talking about the lazy clickbait-y behavior of digital publishers on Khloe Kardashian's baby name reveal, Kanye West is back on Twitter and we're very divided on his emo tweets, and we analyze a recent celebrity #sponcon we just are not here for. >> Do you follow everyone we mention in this episode?: @nexxusnysalon @itsmeleighton @allwritebyme @jvn @renttherunway @lulufrost @mimibanks @lewismillerdesign @girlwithnojob >> Got a social media question or comment for u...
#21A: How do I create a scalable social strategy for a new service that's only in one location?
April 20, 2018 16:00 - 20 minutes - 36.7 MBThis week on the A-side we dig into local marketing tactics and tackle a question from a listener who's asking how to grow social reach for a service-based brand that's currently only in New York City. Plus, in light of #POPSUGARgate (if you have no idea what we're talking about, read this), we do a mini deep dive into rewardStyle, one of the top affiliate marketing platforms for influencers. >> Do you follow everyone we mentioned in this episode?: @venzedit @liketoknow.it @popsugar >...
#20B: Instagram privacy confusion, the Walmart Yodel Kid... and other important news this week in sosh med.
April 13, 2018 16:05 - 35 minutes - 64.5 MBThis week we talk about how Instagram's change in API is affecting a slew of third party Instagram apps, plus we discuss the peak meme status of the Walmart Yodel Kid. And as usual, we play our Saved By the 'Gram and Do You Follow games. >> Do you follow all the amazing accounts we mention in this week's episode?: @graceatwood @lilhankwilliams @liketoknowit @flowerboyproject @jessicankane @catanacomics @ifanchen @sugarfishbynozawa @butlikemaybe @hinge @harryb @greenweddingshoe...
#20A: How do I use social media for employer branding?
April 13, 2018 16:00 - 38 minutes - 71.3 MBThis week we answer a question from a listener who works in HR for a fitness company and wants to know how to recruit new talent via social media. Plus, we share our favorite resources (besides ours, of course) for news about social media, digital marketing, and brand. >> Do you follow the people and brands we mention in this week's episode?: @revolve @lovestoriestv @birchbox @glossier @bragro @dollarshaveclub @venmo @airbnb @garyvee @laurengoldstein @awilkiswilson @katiawb @...
#19B: Is YouTube or Facebook winning the video battle?... and other important news this week in sosh med.
March 23, 2018 16:05 - 38 minutes - 69.7 MBWith everyone in media freaking out about Facebook's ever-changing algorithm, this week on the B-side we're discussing YouTube and how more publishers, influencers, and eventually brands are starting to pay more attention to the original video platform. We play our usual games plus a special version of "Do You Follow?" called "Do YouTube?" where we share our favorite YouTube channels and why you should subscribe. >> Here's a list of everyone's Instagram (and YouTube channels!) we mention...
#19A: When your brand is a person, can you ever introduce other personalities?
March 23, 2018 16:00 - 31 minutes - 57.7 MBThis week we answer a question from a listener who wants to know: When your brand is a prominent personality, is it ever OK to integrate other personalities into your content strategy? Plus, we offer sound advice on how to tell whether you're "slutty" on Instagram (it's not what you think!). >> Do you follow the people and brands we mention in this week's episode?: @birchbox @katiawb @molliechen @hayleybay @loreleio @deepica @luciebfink @reesewitherspoon @draperjames @darcymi...
#18B: Instagram crowdsourcing is the new Google... and other important news this week in sosh med.
March 09, 2018 17:05 - 36 minutes - 67 MBThis week, @racheljosilver declares that using the Internet to find product recommendations is soooo two-thousand-and-late after crowdsourcing her new dream pillow via Instagram. Plus, @jdalfeen shares one of the smarter and more insightful campaigns she saw on social media on International Women's Day. And we indulge in a double round of Saved by the 'Gram and Instagram Roulette, and our usual Do You Follow? game. >> Here's a list of the people and brands we mention in this episode: ...
#18A: What makes a good referral marketing program?
March 09, 2018 17:00 - 24 minutes - 44.9 MBWhat are the best (and worst) referral programs—and why? We share the brands whose refer-a-friend marketing campaigns are winning our hearts (and dollars)... and the ones that are just straight up confusing. Plus: We answer a question from a listener on best practices for top-of-funnel social video ads. Is Facebook or YouTube better for brand awareness, and how long should your video ad be? Do captions even matter? >> Follow the people & brands we mention on the episode: @thirdlove @o...
#17B: Our thoughts on the Deciem controversy, Amy Schumer has a wedding video... and other important news this week in sosh med.
March 02, 2018 17:05 - 41 minutes - 56.8 MBOn the B-side of this week's episode, we did a simultaneous live recording on @jdalfeen's Instagram! We talk about the recent drama surrounding beauty brand @deciem's founder (read this @quartzy article HERE if you have no idea what we're talking about), and discuss whether it's ever detrimental as a brand to be *too* transparent. Plus, @amyschumer shared her wedding video on Instagram and we're all crying at our desks over her sweet vows. We also play our usual games...but LIVE! Instagra...