#46: How do I make a marketing strategy for a new vertical I'm launching within my business?

Do You Follow?: A Podcast on Social Media Marketing

English - January 31, 2020 11:00 - 37 minutes - 34.4 MB - ★★★★★ - 67 ratings
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Previous Episode: #45: Hallie Gould (@gouldhallie), Senior Editor at Byrdie

Next Episode: #47: Mollie Chen (@molliechen) , Brand Consultant, Angel Investor and Advisor

We are anonymously answering an assessment for an actual brand marketing job candidate! A women's personal care brand is launching a new vertical and we give our advice on our go-to-market strategy and how we'd spend the $100,000 budget.

Plus we're talking about the Big Brother-meets-Catfish-meets-Black Mirror social media reality show Juliette is obsessed with: "The Circle" on Netflix.

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>> Do you follow all the brands we mention on this episode? @thecirclenetflix @villagemarketing @betches @betchesbrides @kayleemelissa

>> Want us to grade your 'gram? Email [email protected] or DM @jdalfeen and @racheljosilver and we'll do an audit of your account that we'll feature on a future episode.