#032 Knowing Your Niche With Matchmaking Entrepreneur Aneeka Patel

Diversity All Star

English - August 10, 2017 02:03 - 43.9 MB
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Previous Episode: #031 Getting The Sales Pitch Right With Cosmetics Entrepreneur Stevie Newman

Next Episode: #033 Journey Two The Top Founders Share Their Social Media Secrets

Aneeka Patel is the founder, chief matchmaker and dating expert behind Project 143, an elite matchmaking agency that specialises in handpicked introductions for hopeful romantic South Asian professionals.

In this episode, you will learn how being able to relate with your niche can help you to understand your clients' needs and demands. Why you need to hang out in the same places as your target market and how to get more "buy in" from clients, but working with alongside the right people

Check out the Show notes for resources, notes, and links from the show. Original Music by MadReal

An introduction to Aneeka Patel
What does Project 143 stand for?
Aneeka shares how long it would take to launch her current business from scratch
We find out where the idea for Project 143 came from
Why it’s never too late to escape the corporate world
Aneeka talks about where she found the courage to leave her job.
How the Match Makers Academy helped Aneeka to launch her business
We find out how Aneeka got her very first client
How being able to relate with your niche can help you to understand your clients’ needs and demands
Aneeka shares how her business began to grow through social media.
We find out how Aneeka was able to select the age range of her target market
How Instagram and LinkedIn can be used to grow your brand
Why you need to hang out in the same places as your target market
How to engage with your target audience.
How much money it took for Aneeka to launch Project 143
The benefits of working part time while launching your business.
Why you shouldn’t be frivolous with money in the early days of your business
How to save money on building a website
Is it more important to save time, or to save money?
We find out who is in the Project 143 team
How to get more “buy in” from clients, but working with alongside the right people
What its like to work with collaborators and interns
How to find interns
How to make your clients feel comfortable
Aneeka talks about where she gets inspiration from
How long should you give your business before you pivot
Aneeka shares what she wishes she knew before she started
Why you need a mentor for your business

Key points you will learn

How being able to relate with your niche can help you to understand your clients’ needs and demands.
Why you need to hang out in the same places as your target market.
How to get more “buy in” from clients, but working with alongside the right people

Links and resources mentioned

Twitter Mentions

@matchmaker_143