#031 Getting The Sales Pitch Right With Cosmetics Entrepreneur Stevie Newman

Stevie Newman is the founder of C.A.K.E Cosmetics, a makeup brand designed for ladies with Indian, Caribbean and African skin tones. C.A.K.E has made it their mission to offer women with darker skin tones an affordable option when it comes to cosmetics.

In this episode, you will learn how to use market feedback, to decide on your first product. Why you should not use photo filters on your Instagram posts, and how to pitch to a major high street retailer like Superdrug

Check out the Show notes for resources, notes, and links from the show. Original Music by MadReal

Stevie Newman is the founder of C.A.K.E Cosmetics, a makeup brand designed for ladies with Indian, Caribbean and African skin tones. C.A.K.E has made it their mission to offer women with darker skin tones an affordable option when it comes to cosmetics.

#repost of @iamstevierose wearing our Smootch lipstick ? makeup #makeuplove #makeupjunkie #makeupaddict #makeupjunkieb#makeuphaul #beauty #beautyaddict #beautyaddict #bbloggers #beautyhaul #ilovemakeup #mua #motd #highlight #highlighter #mermaid #mermaidmakeup #bblogger #bbloggers #flowers #makeup #beauty #beautyhaul #beautyblogger

A post shared by C△KE UK (@c.a.k.ecosmeticsuk) on Jul 17, 2017 at 9:55am PDT

Main points of discussion

An introduction to Stevie Newman

Key points you will learn

An introduction to Stevie Newman
We get an insight to C.A.K.E Cosmetics
Stevie shares her first business steps after studying
How the first C.A.K.E product was chosen
We learn about the market challenges C.A.K.E was trying to solve
Stevie shares how she knew her product would solve these challenges
How to find customers to test your product
We learn how to get honest product feedback from friends and family
Why being patient can be beneficial to your business
How to officially test your new product, if you plan to make cosmetics
How to pick a great cosmetics manufacturer
Stevie shares what it was like to receive her first product
How to start selling your product, and the benefits of PR
Why you should not use photo filters on your Instagram posts
What it’s like to provide products for other cultures
How to pitch to a major high street retailer like Superdrug
Why you need to know the lead time of your products
How influencers can help your pitch
We find out, how much money Stevie used to launch her business
Stevie talks about who she takes inspiration from.
How to balance a 9 – 5 job, while starting a business
Why it is important to take time out, and not to over work
Stevies shares what she wishes she knew before she started her business
We learn why it is important to promote your crowd funding campaign
Why you should build an email list, and how to get email subscribers.

Key points you will learn

How to use market feedback, to decide on your first product
Why you should not use photo filters on your Instagram posts
How to pitch to a major high street retailer like Superdrug

Links and resources mentioned

More from Stevie Newman

www.cakecosmetics.co.uk
CAKE Cosmetics on Instagram
CAKE Cosmetics on Twitter
email: stevie @ cakecosmetics.com

Who to follow:

Anastasia Beverly Hills

Recommended Books:

A Consumer’s Dictionary of Cosmetic Ingredients: Complete Information about the Harmful and Desirable Ingredients Found in Cosmetics and Cosmeceutic Paperback (Affiliate link)

Recommended scheduling software

Hootsuite

Homework

Set yourself a sales target
Every week you fail to hit your target, save £5 (or more)
When you hit your target, treat yourself with all the money you have saved.

Tweet #DiversityAllStar to discuss the show on Twitter.