#027 Turning A Side Hustle Into An Inspirational Cake Business with Nastassja Lusengo
Diversity All Star
English - July 05, 2017 17:02 - 68 MBBusiness Education Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Nastassja Lusengo, is the creative director, entrepreneur, and sugarcraft specialist behind The Indulgent Sugar Plum, a concept bakery that creates cakes that inspire conversation, special moments and memories. Nastassja draws from many creative disciplines to bring a new experience to confectionery while pushing the boundaries of what's possible. Her exceptional talents, have led her to recently be featured on the Extreme Cake Makers TV show.
In this episode, you will learn how long should you give your side hustle, to know if it's something you should peruse. Why the number of followers you have is not as important as building a sustainable business and why it is important to do research on your competitors
Check out the Show notes for resources, notes, and links from the show. Original Music by MadReal
Nastassja Lusengo, is the creative director, entrepreneur and sugarcraft specialist behind The Indulgent Sugar Plum, a concept bakery that creates cakes that inspire conversation, special moments and memories. Nastassja draws from many creative disciplines to bring a new experience to confectionery while pushing the boundaries of what’s possible. Her exceptional talents, have led her to recently be featured on the Extreme Cake Makers TV show.
A post shared by The Indulgent Sugar PLum (@ms_sugar_plum) on Oct 7, 2016 at 7:57am PDT
Main points of discussion
An introduction to Nastassja Lusengo
Nastassja gives us an insight into her work on the Channel 4 TV show, Extreme Cake Makers
How the fashion industry influenced Nastassja
We find out how Nastassja got her very first cake customers
What it’s like to charge your first customer for your services
Nastassja talks about the change in price of her cakes
Differentiating yourself in the cake industry
Nastassja talks about how she learned to cook and the science of baking
We find out if Nastassja has an ingredient black book
Nastassja shares the story of the fire breathing monster
What it’s like to be sacked from your job
How losing your job could be a blessing in disguise
Why you need to put trust in yourself
How Nastassja got a cafe and ended up on a TV show
How creating an experience has helped the Indulgent Sugar Plum bakery to stand out
Nastassja’s biggest influence
How long should you give your side hustle, to know if it’s something you should pursue
Why the number of followers you have is not as important as building a sustainable business
How to manage clients that want a service that you don’t offer
We find out how much money Nastassja used to get started
How much money you need to start your business
Nastassja shares what gave her the confidence to leave her job
Nastassja talks about if her business would be further along if she had left earlier
We find out what is working for Nastassja is promoting her business
Why you shouldn’t rush your business
How Nastassja using free work to get started
Why you need to research your competitors
Why you need to be unique
Key points you will learn
How long should you give your side hustle, to know if it’s something you should peruse
Why the number of followers you have is not as important as building a sustainable business
Why it is important to do research on your competitors
Links and resources mentioned
More from Nastassja Lusengo
ms_sugar_plum on Instagram
@indulgent_splum on Twitter
Extreme Cake Makers Tv Show
Indulgent Sugar Plum: Cake House – The Crypt At St Peters/Liverpool Gr, London SE17 2HH
Homework
Research your competitors. Interact with your competitors, by trying out their products or services and set yourself the task of finding out:
What can I do to improve this
What could I bring to this market
What makes me different
Why would people want to come to meThis will help you to create your own path and niche for your business.
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