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All Killer No Filler: UGC is Rocket Fuel for your Ads 🚀

DTC Podcast

English - January 23, 2021 18:59 - 26 minutes - 35.9 MB - ★★★★★ - 27 ratings
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Today on All Killer No Filler, we’re catching up with the head of Pilothouse’s newly formed UGC department, Angela Meadows, plus all-star Senior Media Buyers Nate Vankoughnet and Liam Robinson.


User-Generated Content (UGC) is an umbrella term that covers everything from product reviews to celebrity endorsements. The Pilothouse ad buyers consistently saw UGC content killing, inspiring the establishment of a whole department for UGC at Pilothouse.🔥🔥🔥


Listen to the pod for insight on why you should be building out your UGC strategy.



Listen for:



📦 How to match UGC content type to brands to scale campaigns


📦 UGC as a trust-building mechanism


📦  The importance of enthusiasm in UGC


📦  Why you should be testing first with in house UGC


📦  What type of UGC to activate across your funnel


📦  Behind the curtains insight into how Nate builds out his UGC campaigns for prospecting and retargeting