Aviva Goldfarb: How to Monetize When Everything is Free

Dingman Bootstrapped

English - December 05, 2016 15:00 - 30 minutes - 28.1 MB - ★★★★★ - 50 ratings
Education Business innovation management startups stories technology business capital investing learning local Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Brad Sayler: Computer Science Background Not Required

Next Episode: Glen Hellman: Nervous About Your Elevator Pitch? Don't Sweat It.

On this week's episode of Bootstrapped, we talked with Aviva Goldfarb, founder of the Six O'Clock Scramble. This online meal planner offers busy parents health-conscious solutions for the daily scramble of cooking a family dinner. Aviva admits "my biggest competitor is free." Aviva monetized her idea through a membership model, offering dietitian-approved recipes that can be made quickly, along with a mobile grocery list. By requiring customers to submit a credit card to activate their free trial, Aviva has managed to gain a sizable following with a 60-70% customer retention rate.