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S2 Ep. 2 - Post Covid-19 Insights, #Consumerbehaviour and #GenerationNovelty

Digital Dyans

English - October 23, 2020 05:00 - 18 minutes - 12.7 MB
Marketing Business #digitaldyans #cancelculture #brands #influencermarketing #advertising #digitalmarketing #influencermanagement #pr #socialmedia #socialmediamanagement Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S2 Ep.1 - The Fundamentals of Search Engine Optimisation (SEO), SEM and Mental Health
Next Episode: S2 Ep. 3 - The Importance of #CommunityManagement in #SocialMedia #BrandCommunication

There is no doubt that 2020 has been a harrowing year for all, whether directly or indirectly affected by the global pandemic. It has also been a strange and unpredictable year in advertising, and today the #DigitalDyans will discuss the new digital consumer behaviours, strategies and purchase decisions that have stuck since Level 5 of lockdown. Tune in as Sanele, Wasanga and Siya discuss digital transformation in the post COVID environment.

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