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S2 Ep. 3 - The Importance of #CommunityManagement in #SocialMedia #BrandCommunication

Digital Dyans

English - October 29, 2020 07:00 - 23 minutes - 16 MB
Marketing Business #digitaldyans #cancelculture #brands #influencermarketing #advertising #digitalmarketing #influencermanagement #pr #socialmedia #socialmediamanagement Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S2 Ep. 2 - Post Covid-19 Insights, #Consumerbehaviour and #GenerationNovelty
Next Episode: S2 Ep. 4 - Tyson Ngubeni on being an #Actor, #Comedian, #ContentCreator, #VoiceArtist and #Writer

Episode 3 of the 2nd season of #DigitalDyans brings us to community management. Sometimes simply referred to as ‘admin’ on social pages, the dyans speak about the importance of community management in brand communications. In this episode Sanele, Siya and Wasanga discuss the liaison between an organisation and its audience and the role they play in the greater integrated marketing system.

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