162 FS Restructuring An Agency with Matt Inglot

English - July 09, 2015 15:00 - 59 minutes - 54.2 MB
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01:23 - Matt Inglot Introduction

02:22 - Transitioning (Mistakes Made)

Scaling
Generalization
Fixed Overhead

04:13 - Specialization, Positioning, and Targeting Clients and Customers

Virtualization

08:30 - Pivoting to Being a Remote Agency

Getting Clients

Networking and Referrals
Inbound Marketing
Direct Outreach

13:34 - Running a Remote Team

Contractors, Subcontractors

16:55 - Company and Team Identity

Adding Overhead

26:57 - Scale

28:10 - Pricing and Billing; Recurring Revenue

30:18 - Recurring Services

Campaign Management
SEO
Building Email Marketing Services

31:16 - Prompting Change in a Business

34:52 - Specialization (Cont’d)

39:49 - Being a “Web Agency” / Calling Yourself ____

49:05 - Choosing a Niche

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