160 FS A Deep Dive on Positioning Yourself As a Specialist with Philip Morgan

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02:09 - Philip Morgan Introduction

Twitter
Philip Morgan Consulting
The Positioning Manual for Technical Firms by Philip Morgan

02:30 - Thinking About Positioning and Communicating What You Do

Expensive Problem: The Benefits of Pigeonholing

27:08 - Finding Target Markets

35:25 - Acquiring New Skills to Support a New Position

39:00 - Refining Your Positioning

Marketing, Publicity

56:07 - Positioning Exercise

Picks

Kurt Elster: Email Templates for Freelancers (Jonathan)

Expensive Problem: Market Research Cold Email Template (Jonathan)

Bryan Harris: How I Made $10,000 in 24-hours With My First Product (Case Study) (Reuven)

Jewish guide to visiting China by Reuven Lerner (Reuven)

Spark by Readdle (Eric)

AmazonSmile (Chuck)

Listen to other people’s views (Chuck)

Positioning: The Battle for Your Mind by Al Ries (Philip)

Rolls MS111 Mic Switch Latching or Momentary Microphone Mute Switch with Passes Phantom Power (Philip)

The Consulting Pipeline Podcast (Philip)