Host(s): Julia Weyndling and Moritz Meier 

Hi, welcome to the podcast.

Today we are talking with Bernie McGahon, from IRDG, the Industry Research & Development Group, a member-based, non-profit, business-led Innovation Network.


You are very welcome to the podcast, Bernie. 

Can you tell us a little about yourself, IRDG and its members to begin?


1. When did you first encounter Design Thinking? 

2. Why has it become so popular?

3. Can you talk about the value of getting more comfortable with the problem space before jumping into the solution space?

4. A lot of organisations just want a quick fix. Is that the way Design Thinking is supposed to work?

5. Does Design Thinking replace designers?

6. How does IRDG promote and support its members with Design Thinking?

7. Have you any Irish examples of where DT has worked well?



Well, we’ll wrap up there.

Thank you for sharing your thoughts and experiences today.


https://www.irdg.ie


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