Demand Gen Studio
95 episodes - English - Latest episode: 2 days ago - ★★★★★ - 3 ratingsWelcome to Demand Gen Studio, the live-stream series and podcast where B2B marketers get actionable information, advice, insights, and inspiration for managing and growing their demand gen programs.
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Episodes
Special Guest: Brittany Carter, KOPIS
July 12, 2024 14:00 - 31 minutes - 29.2 MBIn the world of B2B marketing, navigating through the evolving landscape can often feel like uncharted territory. However, within each challenge lies a unique opportunity for growth and innovation. In our most recent podcast episode of Demand Gen Studio, we had the privilege of delving into the experiences and insights of Brittany Carter, Director of Marketing at Kopis. Our conversation provided a fascinating glimpse into the dynamic world of B2B marketing, shedding light on her strategies, ...
Demand Creation vs Demand Capture
June 14, 2024 14:00 - 27 minutes - 25.2 MBWelcome back to Demand Gen Studio, where we dive into the intricacies of demand generation, exploring its nuances and practical applications in today's digital marketing landscape. In this episode, we dive into the fascinating world of demand creation versus demand capture, exploring how these strategies shape modern marketing efforts. From tracing the evolution of digital advertising to navigating the complexities of audience engagement, get ready for an insightful deep dive into the art o...
Lead Generation vs. Demand Generation: An Overview
April 12, 2024 13:00 - 29 minutes - 27 MBIn business, particularly B2B marketing, two terms are frequently used: lead generation and demand generation. Although they might sound similar, understanding the differences is key to a successful marketing strategy. Demand generation is like sparking interest - it's about creating awareness of your brand and making people see the need for what you offer. Think of it as building a pond to attract fish. Lead generation is all about catching those fish - it focuses on converting that inter...
Cracking the Code: Google BERT and It's SEO Impact
March 15, 2024 13:00 - 35 minutes - 32.7 MBGoogle BERT (Bidirectional Encoder Representations from Transformers) is a natural language processing (NLP) model developed by Google in 2018. It represents a significant advancement in understanding the context and nuances of language, making it crucial for SEO (Search Engine Optimization). SEO professionals need to adapt their strategies by creating high-quality content that caters to the nuances of user queries. This will ultimately lead to better search rankings and a more satisfying s...
Upselling and Cross-Selling for B2B
February 16, 2024 14:00 - 24 minutes - 22.8 MBUpselling and Cross-selling are indispensable techniques that continue to hold immense relevance in today's business landscape. Upselling empowers businesses to offer their existing clients upgraded or premium versions of products or services they already use. This approach boosts the average transaction value and ensures customers can access more advanced solutions tailored to their evolving needs. Cross-selling, meanwhile, involves suggesting complementary products or services to the one...
Customer Lifetime Value and Paid Media Investments
January 26, 2024 14:06 - 22 minutes - 20.6 MBCustomer Lifetime Value (CLV) is a crucial metric for marketers as it serves as a compass guiding their paid media investments. It represents the total revenue a customer is expected to generate over their entire relationship with a business. This metric considers the initial purchase and the potential for repeat purchases and referrals. Marketers rely on CLV to make informed decisions about where to allocate their paid media budget. By understanding the long-term value of a customer, they ...
Creating a Multi-Channel Paid Media Strategy for B2B Lead Gen
December 08, 2023 14:00 - 33 minutes - 31 MBA successful B2B lead generation strategy hinges on a well-orchestrated multi-channel paid media approach. Businesses can maximize their reach, engagement, and conversion potential by strategically combining various paid channels, such as search engine advertising, social media promotions, and display advertising. This approach enhances brand visibility and enables precise targeting of niche B2B audiences, ultimately driving higher-quality leads.
Breaking Down B2B Buying Committees: Strategies for Targeting Key Decision-Makers
November 07, 2023 22:55 - 21 minutes - 19.5 MBIn the complex landscape of B2B sales, understanding and effectively engaging with buying committees is paramount. These committees consist of various decision-makers who influence purchasing choices. Navigating this intricate web requires strategic approaches tailored to each key player. This entails comprehensive research, personalized communication, and aligning your offerings with their needs. By dissecting these committees and strategically targeting decision-makers, businesses can...
Leveraging Buyer Intent Data to Engage Prospects
October 06, 2023 18:17 - 27 minutes - 25.3 MBUnderstanding buyer intent is one of the fastest-growing B2B demand generation trends. It will take precedence over other demand generation strategies. Marketers will put more effort into identifying what exactly their target audiences are looking for. In addition to the third-party data, they will depend more on zero and first-party data. The role of technologies like AI and ML will grow multifold as they can offer valuable intent signals from search engines and social channels. This bu...
Building a High-Performing B2B Demand Generation Team
October 06, 2023 18:14 - 35 minutes - 32.9 MBCreating a high-performing B2B demand generation team is a strategic imperative for businesses seeking sustained growth and market dominance. Such a team is responsible for identifying, engaging, and nurturing potential clients throughout the buyer's journey, ultimately driving qualified leads and revenue. This process involves a blend of data-driven strategies, multi-channel marketing, and personalized outreach tailored to the unique needs and preferences of B2B customers. A successful...
Account Based Experiences (ABX) and its Significance in B2B Marketing
September 08, 2023 13:00 - 20 minutes - 19.1 MBRegarding B2B demand generation trends, ABX promises to change how marketers approach account-based marketing. ABM has been a proven demand generation strategy for a long time. However, marketers must take it one step ahead and adopt an Account-based Experience. They can gather, store, and analyze customer data and draw valuable insights about high-value accounts. Further, they can leverage those insights to create a personalized end-to-end marketing strategy specific to those accounts. T...
Lead Nurturing for B2B vs B2C
August 25, 2023 13:00 - 14 minutes - 13.2 MBWhile there are similarities in lead nurturing strategies for both B2B (business-to-business) and B2C (business-to-consumer) markets, there are also some key differences based on the nature of the target audience and the sales process. Understanding the unique characteristics of the audience and adapting the approach accordingly is key to successful lead nurturing, whether in B2B or B2C contexts.
How to Use SEO to Increase your Traffic and Conversions
August 11, 2023 13:00 - 39 minutes - 35.9 MBSEO is crucial for businesses and website owners because it helps to improve visibility and reach in search engine results. By optimizing your online presence, you can attract relevant traffic from users actively searching for products, services, or information related to your industry. With increased traffic, the potential for conversions and business growth also rises. SEO helps to target your audience effectively, enhance your website's user experience, and build credibility and authori...
Measuring the Revenue Impact of Digital Advertising
July 31, 2023 18:12 - 31 minutes - 29 MBAs we enter 2023, businesses face intensified competition and increased pressure to maximize their marketing investments along with the latest advancements in tracking and analytics. From attribution models to cross-device tracking and machine learning algorithms, we uncover the insights necessary to optimize advertising efforts and quantify the revenue impact of your digital ads.
The Role of Content Marketing in Nurturing Leads for Demand Generation
July 14, 2023 13:00 - 35 minutes - 32.7 MBAs a marketer, you understand the value of engaging your audience and building meaningful relationships. Content marketing provides the perfect platform to do just that. By creating compelling and tailored content, you can nurture leads throughout their buyer's journey, guiding them towards conversion and driving demand for your products or services. Discover how content marketing empowers marketers to build meaningful connections with their audience, guiding them through the buyer's journey...
The Impact of Artificial Intelligence on Digital Advertising
July 03, 2023 07:39 - 26 minutes - 24 MBAs marketers, we constantly seek ways to reach our target audience and ensure our message is heard. In today's digital age, that means using a variety of channels, including social media, search engine marketing, and display advertising. Artificial intelligence (AI) is having a major impact on all aspects of digital marketing, and advertising is no exception. AI-powered tools and technologies are helping to automate and optimize campaigns, better understand target audiences, and connect wit...
The Case Against Audience Networks on Ad Platforms
June 19, 2023 19:05 - 22 minutes - 21 MBWhen a company wants to advertise using an audience network, they can benefit from the network's extensive reach and the opportunity to engage with a diverse set of users across different platforms, maximizing the chances of reaching their target audience effectively. However, it's important to consider audience networks' potential drawbacks and challenges, such as poor quality traffic, ad fraud, brand safety concerns, and lack of transparency. Advertisers should carefully assess these fact...
Running Experiments What You Need to Know
June 02, 2023 19:17 - 34 minutes - 31.6 MBRunning marketing experiments is essential to any company's growth and development. It involves systematically testing and collecting data to inform decision-making, optimize processes, and improve products or services. Andres Glusman, co-founder and CEO of Do What Works, shares with us why in order to run successful experiments, companies need to follow a well-defined process that includes several essential components and also be aware of common mistakes and pitfalls so they can take steps...
When Does Digital Advertising Make Sense
May 22, 2023 16:48 - 25 minutes - 22.9 MBQuite often companies start with Digital Advertising when they are not ready; Digital Advertising is like a megaphone or an amplifier that expands what the company is saying about their brand, product, or service through digital channels. To generate impact with your efforts in digital advertising you should know: who you are selling to, and why customers are choosing you, so you can be ready to get your message and campaigns in front of your audience.
Content Creation vs. Content Distribution
April 25, 2023 11:17 - 37 minutes - 34.7 MBWhile content creation is essential nowdays, it's just as important to make sure it reaches the right audience. Achieving an impact with attractive, high-quality content that resonates with your target audience goes hand in hand with choosing the right distribution channel. The challenge is knowing how to effectively promote your message and take advantage of distribution channels to increase reach and participation. In this episode, we will discuss how content creation and distribution ca...
The Role of B2B Marketing on Complex Sales
April 04, 2023 11:00 - 17 minutes - 16.3 MBHave you ever wondered how B2B marketers can optimize their strategies and support the sales team on complex sales to drive success? It can be challenging when multiple decision-makers are involved and a lot of risk and complexity in the sales process. In this episode, we'll discuss how demand gen professionals can support their sales team during their operation.
Leveraging Content and SEO to Improve Your Demand Gen Efforts
March 07, 2023 11:00 - 33 minutes - 31.4 MBContent is a critical component of any demand gen effort. Understanding what types of content to create and how to optimize it for search engines and humans alike is essential for success. During this episode, Gaby and I discussed how B2B marketers could leverage content to improve their efforts across their marketing programs.
Pipeline Acceleration: a Critical Component of your Demand Generation Program
February 14, 2023 11:00 - 27 minutes - 25.2 MBOnce your demand capture and creation efforts have been launched, designing and implementing a plan to educate and nurture the leads these initiatives will bring is critical. Pipeline acceleration will shorten your sales cycle, improve your revenue metrics and deliver a better experience for potential buyers.
Budgeting a Demand Gen Program for 2023
November 15, 2022 11:00 - 15 minutes - 14.4 MB2023 is approaching fast! Are you working on launching or improving your demand generation plan for next year? During this episode, we discussed all things budget for demand gen initiatives.
35. Leveraging Video Content for Your Demand Generation Strategy
July 19, 2022 16:00 - 24 minutes - 22.7 MBHow can you leverage video to improve the performance of your demand gen strategy? Join us to discover some video advertising trends and formats to help you improve brand awareness, lead generation and increase business opportunities. Don't miss the next one: www.boundify.io/demand-gen-studio #VideoMarketing #VideoAdvertising #DemandGen
Leveraging Video Content for Your Demand Generation Strategy
July 19, 2022 16:00 - 21 minutes - 19.9 MBHow can you leverage video to improve the performance of your demand gen strategy? In this episode, we discuss video advertising trends and formats to help you improve brand awareness and lead generation, and increase business opportunities.
Lead Generation KPIs Every Marketing & Sales Team Should Track
June 28, 2022 15:00 - 25 minutes - 23.7 MBWe know that lead generation is an essential part of our digital strategy. When analyzing the results, many metrics and KPIs stand out; but honestly, what KPIs should the marketing and sales team know to improve? Are all the KPIs important for my strategy? Join me to discover the most important KPIs for your strategy.
34. Lead Generation KPIs Every Marketing & Sales Team Should Track
June 28, 2022 15:00 - 25 minutes - 23.7 MBWe know that lead generation is an essential part of our digital strategy. When analyzing the results, many metrics and KPIs stand out; but honestly what KPIs should the marketing and sales team know to improve? Are all the KPIs important for my strategy? Join me to discover the most important KPIs for your strategy. #LeadGeneration #KPIs #Marketing
Customer Retention: The Key to Business Growth
April 29, 2022 21:25 - 28 minutes - 26.4 MBAcquiring a new client can be five times more expensive than keeping a current one. Measuring and leveraging your customer success processes is key to your company's growth. Join us to discuss how you can use demand gen strategies to improve your customer retention and increase the speed and strength of your flywheel.
33. Customer Retention: The Key to Business Growth
April 29, 2022 21:25 - 28 minutes - 26.4 MBAcquiring a new client can be five times more expensive than keeping a current one. Measuring and leveraging your customer success processes is key to your company's growth. Join us to discuss how you can use demand gen strategies to improve your customer retention and increase the speed and strength of your flywheel. #CustomerRetention #CustomerSuccess #DemandGenStudio
32. Benefits of Call Tracking for B2B Brands
February 22, 2022 17:00 - 23 minutes - 21.3 MBHave you been thinking of implementing call tracking for your B2B marketing campaigns but are unsure if it will improve performance or be a waste of time and effort? Join me to explore the benefits of call tracking and how it can improve your results and help you better understand what is working for each of your digital channels. Don't miss the next one: https://www.boundify.io/demand-gen-studio #CallTracking #B2BMarketing
Benefits of Call Tracking for B2B Brands
February 22, 2022 17:00 - 23 minutes - 21.3 MBHave you considered implementing call tracking for your B2B marketing campaigns but are unsure if it will improve performance or waste time and effort? Join me to explore the benefits of call tracking and how it can improve your results and help you better understand what works for each digital channel.
Lead Generation vs. Demand Generation
February 01, 2022 17:00 - 19 minutes - 18.3 MBWhat's the difference between lead generation and demand generation? When do I use them? Should you be doing both? During this episode, we'll discover the key differences between demand generation and lead generation and how they work together to help your business succeed.
31. Lead Generation vs. Demand Generation
February 01, 2022 17:00 - 19 minutes - 18.3 MBWhat's the difference between lead generation and demand generation? When do I use them? Should you be doing both? We'll discover the key differences between demand generation and lead generation during this episode and how they work together to help your business succeed. You don't want to miss out on this one :) Don't miss the next one: https://www.boundify.io/demand-gen-studio. #LeadGeneration#DemandGeneration#DemandGenStudio
30. Auditing Your Google Search Ads Campaigns
December 21, 2021 11:00 - 44 minutes - 41.2 MBA great-performing search ads campaign requires attention to detail. It is not a set-and-forget endeavor. For our next episode, I'll share some of the critical areas that I review when auditing accounts for prospects. You don't want to miss out on this one :) Don't miss the next one: https://www.boundify.io/demand-gen-studio. #PaidSearch #GoogleAdsAudit #DemandGenStudio
Auditing Your Google Search Ads Campaigns
December 21, 2021 11:00 - 44 minutes - 41.2 MBA great-performing search ads campaign requires attention to detail, and it is not a set-and-forget endeavor. For our next episode, I'll share some of the critical areas that I review when auditing accounts for prospects.
29. Leveraging Email for Each Step of Your B2B Buyer Journey
November 16, 2021 18:00 - 29 minutes - 35.9 MBEmail marketing can be a powerful tool in your B2B marketing efforts. The key is not only segmentation but matching your message to the stage of your buyer's journey. During this episode, we'll explore how to tailor your emails to deliver relevant messages to your contacts that provide value for them and increase business for your brand. Don't miss the next one: https://www.boundify.io/demand-gen-studio. #EmailMarketing #B2BMarketing #BuyerJourney
Leveraging Email for Each Step of Your B2B Buyer Journey
November 16, 2021 18:00 - 29 minutes - 35.9 MBEmail marketing can be a powerful tool in your B2B marketing efforts. The key is segmentation and matching your message to the stage of your buyer's journey. During this episode, we'll explore how to tailor your emails to deliver relevant messages to your contacts that provide value for them and increase business for your brand.
Paid Search Campaign Types that Every B2B Marketer Need to Know
November 09, 2021 17:00 - 31 minutes - 39.6 MBWhile, in general, paid search campaigns are by B2B marketers to get in front of high-intent users, there are nuances to the types of campaigns you can create. Join us to discover how your brand, the kind of product or service you offer, and your competitors' brand affect the paid search campaigns you should launch.
28. Paid Search Campaign Types that Every B2B Marketer Need to Know
November 09, 2021 17:00 - 31 minutes - 39.6 MBWhile, in general, paid search campaigns are by B2B marketers to get in front of high intent users, there are nuances to the types of campaigns you can create. Join us to discover how your brand, the kind of product or service you offer, and your competitors' brand affect the types of paid search campaigns you should launch. Don't miss the next one: https://www.boundify.io/demand-gen-studio #PaidSearch #B2BMarketing
What Is Demand Gen? The Value & Supply Chain Interpretation
October 05, 2021 16:00 - 20 minutes - 19.2 MBWhile this video and podcast series is dedicated to covering topics of interest to demand gen marketers, I've not shared my interpretation of demand generation and its purpose. Well, that changes today :)
27. What Is Demand Gen? The Value & Supply Chain Interpretation
October 05, 2021 16:00 - 20 minutes - 19.2 MBWhile this video and podcast series is dedicated to covering topics of interest to demand gen marketers, I've not shared my interpretation of what demand generation is and its purpose. Well, that changes this Friday :) Don't miss the next one: https://www.boundify.io/demand-gen-studio.
26. Building a Demand Gen Strategy that Scales (Part 2) - Demand Gen Studio
September 21, 2021 10:00 - 29 minutes - 27.3 MBYou have been charged with launching a brand new demand generation program, or maybe you want to improve upon something already implemented. How do you start? There are many moving parts to demand generation, and it is easy to get lost in the tactics and never-ending trends. In this episode, we'll continue our conversation on the foundation and clear steps for a successful demand gen strategy that will allow you to succeed. Don't miss the next one: https://www.boundify.io/demand-gen-studi...
Building a Demand Gen Strategy that Scales (Part 2)
September 21, 2021 10:00 - 29 minutes - 27.3 MBYou have been charged with launching a brand new demand generation program, or maybe you want to improve upon something already implemented. How do you start? There are many moving parts to demand generation, and it is easy to get lost in the tactics and never-ending trends. In this episode, we'll continue our conversation on the foundation and clear steps for a successful demand gen strategy that will allow you to succeed.
25. Building a Demand Gen Strategy that Scales
August 24, 2021 13:00 - 27 minutes - 25.4 MBYou have been charged with launching a brand new demand generation program, or maybe you want to improve upon something already implemented. How do you start? There are many moving parts to demand generation, and it is easy to get lost in the tactics and never-ending trends. In this episode, we'll discuss the foundation and clear steps for a successful demand gen strategy that will allow you to succeed. Don't miss the next one: https://www.boundify.io/demand-gen-studio. #DemandGen #Str...
25. Building a Demand Gen Strategy that Scales (Part 1) - Demand Gen Studio
August 24, 2021 13:00 - 27 minutes - 25.4 MBYou have been charged with launching a brand new demand generation program, or maybe you want to improve upon something already implemented. How do you start? There are many moving parts to demand generation, and it is easy to get lost in the tactics and never-ending trends. In this episode, we'll discuss the foundation and clear steps for a successful demand gen strategy that will allow you to succeed. Don't miss the next one: https://www.boundify.io/demand-gen-studio. #DemandGen #Str...
Building a Demand Gen Strategy that Scales (Part 1)
August 24, 2021 13:00 - 27 minutes - 25.4 MBYou have been charged with launching a brand new demand generation program, or maybe you want to improve upon something already implemented. How do you start? There are many moving parts to demand generation, and it is easy to get lost in the tactics and never-ending trends. In this episode, we'll discuss the foundation and clear steps for a successful demand gen strategy that will allow you to succeed.
24. How to Generate High-Quality Paid Media Leads (Part 2)
August 10, 2021 10:00 - 43 minutes - 40.1 MBIn the second episode of this two-part installment, we’ll take a closer look at generating high-quality leads at scale and breaking down the formula for doing so. Our previous episode discussed setting objectives and building a creative ad plan. Now, let’s take that plan into action while evaluating and expanding it, focusing on demand at the top and bottom of the marketing funnel. #MarketingLeads Don't miss the next one: https://www.boundify.io/demand-gen-studio/
How to Generate High-Quality Paid Media Leads (Part 2)
August 10, 2021 10:00 - 43 minutes - 40.1 MBIn the second episode of this two-part installment, we’ll take a closer look at generating high-quality leads at scale and breaking down the formula for doing so. Our previous episode discussed setting objectives and building a creative ad plan. Let’s take that plan into action while evaluating and expanding it, focusing on demand at the top and bottom of the marketing funnel.
How to Generate High-Quality Paid Media Leads (Part 1)
July 27, 2021 10:00 - 31 minutes - 29.3 MBYou need every dollar paid to drive high-quality leads at scale, and that’s a fundamental marketing goal. So how can you best do this? Try following these steps. In this two-part episode, we’ll walk through the formula for generating quality digital advertising leads, looking first at the importance of setting objectives and building a creative plan.