Running Experiments What You Need to Know

Demand Gen Studio

English - June 02, 2023 19:17 - 34 minutes - 31.6 MB - ★★★★★ - 3 ratings
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Running marketing experiments is essential to any company's growth and development. It involves systematically testing and collecting data to inform decision-making, optimize processes, and improve products or services.

Andres Glusman, co-founder and CEO of Do What Works, shares with us why in order to run successful experiments, companies need to follow a well-defined process that includes several essential components and also be aware of common mistakes and pitfalls so they can take steps to avoid them.