How To Grow Your eCommerce Brand with minimum funds: Frank Body's Growth Tactics
DEEP DIVE INTO BUSINESSES
English - September 23, 2020 13:00 - 30 minutes - 27.6 MBMarketing Business Entrepreneurship ecommerce marketing marketing tips entrepreneur entrepreneur stories entrepreneur interviews ecommerce strategies email marketing finance growth hacks how to build a brand Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In Episode 19, we dissect into Frank Body’s business & marketing strategy – Founded in 2014, Frank Body built a skincare empire using leftover coffee grinds & just 5k starting capital. Within 2 yrs, they grew to 20 million in sales & built a cult following.
Timestamps:
00:47 - Introduction to FrankBody
3:37 - If you're penetrating a hyper-competitive marketing then try to be known for one thing.
8:20 Nobody can relate to corporate jargon. So leave that shi* at home
11:16 Should you use PR to increase brand awareness?
16:02 Increase Your Average Order Value By Offering Free Shipping
19:30 - Be Strategic When Raising Money
24:32 - When you see a platform launch a new feature, go all in! FrankBody has 4x the amount of views on their Instagram Reels vs their IGTV. That's because Reels was just launched a few weeks ago & Instagram wants people to see this feature being used a lot more
26:30 - Micro vs Macro Influencers. Which one is better for your brand?
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting
ABOUT SEAN AZARI:
In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.
Connect with Sean:
Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: [email protected]YouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn