6 Best Growth Hacking Strategies You Can Learn From AllBirds

In Episode 18, we dissect into Allbird’s business & marketing strategy – Founded in 2016, Allbirds sells eco friendly minimalist shoes. It created its own category within the sneaker industry & sold over a million units within 2 yrs since its launch. They are valued over a billion dollars & the majority of their sales are from word of mouth.

Timestamps:

00:45 Introduction To AllBirds
1:58 Why your business strategy should focus more on D2C vs Retail
5:55 Add Your Unique Selling Points (USPs) in Your Ad Copy. AllBirds adds their USPs like "Sustainable, natural materials" "Free Shipping & Returns" etc..
8:10 How AllBirds Created A New Category in Shoes That Helped Them Disrupt Their Industry.
9:25 Consider Launching 1 Product Rather Than Multiple Skus. Allbirds initially launched their brand with just 1 sneaker & dominated in that specific category "A Sneaker Made With Wool"
12:56 Add Product Videos Onto Your Product Page To Increase Conversions.
15:13 AllBirds Multiple Instagram Account Strategy — Should you create multiple Instagram Accounts?
18:25 Increase sales by adding a quick add to cart functionality for your consumers.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

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