Matt Johnson is an Ultra-endurance athlete, coach, and content creator. In this episode, he shares how he went from a career in the military where his life was spiraling to finding endurance sports and finding purpose. He also talks about how he became a full-time creator and coach and how he is using his platform to inspire others to do hard things and uncover the greatness they hold within them.

Key Points:

The struggle to fully open up on social media The business of being a full-time content creator Find your polar bear on the unicycle: what makes you unique and stand out among the rest Creating content that inspires others to uncover what they are truly capable of Training and completing the Leadville 100 after a DNF in 2022 Chasing the process, not the reward The impact David Goggins’ book “Can’t Hurt Me” has had on Matt’s life and personal growth journey Mental struggles that come from being a high-level ultramarathon runner Running a 100-mile race on a broken leg Using a “less is more” approach in training for enjoyment and sustainability in fitness What Matt is doing to stay healthy and prevent new injuries Learning to find the off-switch Training for Leadman in June 2023 Running across Texas in October 2024 Matt’s definition of Pure Ambition

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