130. Creating a Product that Helps People “Send It” with Michael Brandt
Pure Ambition
English - August 23, 2023 11:34 - 1 hour - 106 MBSelf-Improvement Education Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Michael Brandt is the CEO and Co-Founder of H.V.M.N. a company dedicated to redefining the limits of human performance, metabolism, and longevity. Michael and his team created a new category of ketone shots, Ketone-IQ, which has taken over elite sports and high-end workplaces.
Michael has quickly scaled the business to multi-million dollars in revenue including a $6MM contract with the US Department of Defense. As CEO, Michael is focused on cultivating a world-class team and increasing education and access to metabolic health & performance. He is also an avid triathlete and holds a 2:42 personal record for the marathon!
In this episode, Michael and I dive into everything from what a ketone is, how to use them to fuel your workouts and workday, partnering with top researchers and athletes like Andrew Huberman and Sara Hall, best practices for optimizing your health and performance, the dangers of sugars and how they are destroying our metabolic health, common nutrition myths that need to be broken, and much more!
Key Points:
Building a personal brand alongside a company
Keys to building a successful brand
Similarities between fitness and business and how to make progress in both
What is a ketone and how they help humans thrive
How to incorporate ketones into your diet
Benefits of ketones for endurance athletes
Become more metabolically flexible to improve performance
Which fuel sources to use for different types of runs
How to use ketones for a mental and physical energy boost
Where Michael sees HVMN in 5 years
Episode Resources:
Improve your metabolic health, get into flow state, and start living better with and get 30% off Ketone-IQ with code “FUSCO” at https://hvmn.com/FUSCO
Elevate your hydration and hit your protein goals with no sugar and nothing artificial and get 20% off with code DFUSCO20 at https://pwrlift.com/discount/DFUSCO20
Follow Michael:
Connect with me:
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