Jimmy DeCicco is the Co-Founder and Chief Brand Officer of Supercoffee: a bottled coffee company that mass produces positive energy. He is also the Co-Founder of the Cedar Trunk Ranch and has been featured as one of Forbes's 30 Under 30. After his younger brother had the idea to make a healthy and high-protein coffee drink as an alternative to the sugary drinks that have become standardized in America, he quit his high-paying Wall Street finance job to build a business with his brothers.


From humble beginnings pouring samples and delivering orders out of the back of a van, Jimmy has helped scale Supercoffee from a dorm room idea to a household name that can be found in over 40,000 stores nationwide.


In this episode, he shares how the brothers turned a $30k investment from their Aunt into a company now valued at over $500 million and how living by the philosophy of working hard and being nice to people, he and his brothers have been able to create a healthy and delicious product that has removed over 20 million lbs. of sugar from the American diet.


Key Points:

How working hard and being nice to people can amplify your life Leaning on your family for support when starting a business Why you should take more risks and not be afraid of failure Quitting a full-time high-paying job to start a business with his brothers Lessons learned from getting turned down on Shark Tank Building a brand centered around positive energy and community Buying a ranch and turning it into a health and wellness playground Do things you love doing and you’ll attract a community of like-minded people Recognizing distractions from opportunities and knowing what to say yes and no to Finding the right mentors to help you get what you want Healthy habits to adopt in life to be at your best The benefits of training for a physical event How Jimmy takes care of his mental, physical, and spiritual health Jimmy’s definition of ambition


Links to all things Jimmy:

drinksupercoffee.com

Events at Cedar Trunk Ranch

Jimmy's IG

Jimmy's LinkedIn


Connect with me:

Instagram: @dominicfusco

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YouTube: Dominic Fusco

LinkedIn: Dominic Fusco

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