Humanizing and Optimizing Your LinkedIn Profile with Viveka von Rosen

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Viveka von Rosen is Cofounder and Chief Visibility Officer at Vengreso, an organization that helps B2B companies reach buyers that can’t be accessed through traditional outreach. Viveka, also known internationally as the “LinkedIn Expert,” has lent her expertise to LinkedIn’s Sales & Marketing blogs and authored the best-selling books LinkedIn Marketing: An Hour a Day and LinkedIn: 101 Ways to Rock Your Personal Brand! Drawing from the experience that she honed to perfection over the past 10 years, Viveka transforms her knowledge into engaging training that equips thousands of people with the right tools and strategies they need to succeed on LinkedIn.

Viveka joins me today to discuss how you can optimize your LinkedIn profile to connect with your target audience. She describes how LinkedIn has grown as a business tool over the pandemic and explains why you need to activate the voice feature on your LinkedIn profile. She explains why it’s better to have more followers than connections on LinkedIn and why you shouldn’t use the ‘about’ section on LinkedIn as your bio. She also highlights why you shouldn’t use LinkedIn as a resume and underscores how you can humanize your profile to build a relationship with your target audience.

“You want your LinkedIn profile to be a resource, not a resume. Be authentically you online and transmit that uniqueness through your profile while focusing on your audience and buyer.” - Viveka von Rosen

This week on Rock Star Principles:

Customizing your LinkedIn URL to help you get found on Google searches Tools for your LinkedIn background image How to build trust with your audience by uploading the right LinkedIn profile photo The Dos and Don’ts of naming your LinkedIn profile The benefits of activating the LinkedIn name pronunciation feature on your mobile device Adding some Harry Potter magic to your LinkedIn profile by activating the Video Cover Stories feature Why the name pronunciation and video cover features are effective in connecting with your audience Working hashtags into your LinkedIn headline for cohesive branding The why and why not of LinkedIn’s “creator mode” The three important hashtags you have to have on your LinkedIn profile and how to avoid “hashtag vomiting” Uploading your new products or services into your featured section

Resources Mentioned:

Canva PicMonkey #GoalChatLive on Rocking Reconnecting with Dayna Steele and Viveka von Rosen

Connect with Viveka von Rosen:

Vengreso Book: LinkedIn Marketing: An Hour a Day Book: LinkedIn: 101 Ways to Rock Your Personal Brand! Vengreso on LinkedIn Vengreso on YouTube Vengreso on Facebook Vengreso on Twitter Viveka von Rosen on LinkedIn Viveka von Rosen on Facebook Viveka von Rosen on Twitter EMAIL: [email protected]

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