Day One Podcast
21 episodes - English - Latest episode: 7 months ago -Based on the novel and entertaining format of Room 101, the only podcast where researchers learn what is "hot" and what is "not" in the world of market insight. Brought to you by research and insight agency - Day One Strategy.
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Episodes
Vijay Chand - IF YOU DON’T EVOLVE YOU MAY BE LEFT BEHIND
November 29, 2023 10:59 - 34 minutes - 32 MBOur guest on this episode is Vijay Chand, who is Director of Global Reporting on the Global Insights, Analytics and Commercial Excellence Team at AstraZeneca. Vijay joins us on The Day One podcast to share what things in the industry he’d like to see banished to Room 101 forever. The main pet peeves Vijay describes are: the notion of an infinite number of KPIs, short-term working relationships, and the false thinking that AI is not going to disrupt the future. Vijay provides meaningful criti...
Lisa Courtade - REDEFINING PROBLEM-SOLVING AND COLLABORATION IN PHARMA RESEARCH
November 15, 2023 11:06 - 36 minutes - 33.5 MBOur guest on this episode is Lisa Courtade, who is currently Executive Director of Commercial Insights and Analytics at Organon. Lisa joins us on The Day One podcast to share what things in the industry she’d like to see banished to Room 101 forever. The main pet peeves Lisa describes are: the idea that there is only one right way to do things, the language around buyer and vendor, and archaic definitions in market research for primary and secondary. Lisa provides meaningful criticism during...
Indrajit Mitra - THE IMPORTANCE OF HUMANISING RESEARCH AND DECISION-MAKING
October 31, 2023 11:54 - 45 minutes - 41.5 MBOur guest on this episode is Jit Mitra, who is market research and analytics lead at Merck, in the US. Jit is currently working on the launch of their fantastic new brand in PAH, Sotatercep. Jit joins us on The Day One podcast to share what things in the industry he’d like to see banished to Room 101 forever. The main pet peeves Jit describes are: the perception that the respondent can solve your problem, the attitude of “it’s always been done this way”, and the idea that “research needs to ...
Danny Gardner - THE INTERSECTION OF SOCIAL LISTENING, ANALYTICS AND AI
October 10, 2023 13:39 - 50 minutes - 46.3 MBOur guest on this episode is Danny Gardner. Danny is head of social media insights and analytics at Haleon, formerly GSK Consumer Health. He specialises in applied analytics, advanced social listening, and data science. Danny joins us on The Day One podcast to share what things in the industry he’d like to see banished to Room 101 forever. The main pet peeves Danny describes are: the ‘sample size matters’ debate, the fear that AI will take our market research jobs, and the idea that social ...
Su Sandhu - THE FUTURE OF DATA REPOSITORIES IN MARKET RESEARCH
September 26, 2023 07:00 - 45 minutes - 41.5 MBOur guest on this episode is Su Sandhu. Su is the founder of Sky Blue Healthcare Associates, providing business insights and analytics support to healthcare clients by embedding client-side experienced consultants into internal BI teams. Su joins us on The Day One podcast to share what things in the industry she’d like to see banished to Room 101 forever. The main pet peeves Su describes are: the underutilization of existing data, market research for the sake of ‘ticking a box’ and fear of...
Hannah Marcus - SHOULD ANYTHING REALLY BE TABOO?
September 12, 2023 09:47 - 42 minutes - 38.5 MBOur guest on this episode is Hannah Marcus. Hannah is a cultural researcher and strategist with a deep expertise in the taboo sector and the ways embarrassing and the unspoken impact both individuals and society. Hannah joins us on The Day One podcast to share what things in the industry she’d like to see banished to Room 101 forever. The main pet peeves Hannah describes are: Sanitised Taboos, “Hard to Reach” demographics, the phrase “Divide and Conquer” and using social listening as a ful...
Deepa Shah - PUTTING PEOPLE IN BOXES IS BAD FOR BUSINESS
April 13, 2022 11:50 - 36 minutes - 29.8 MBOur guest on this episode is Deepa Shah, founder of Lab Eight and a senior leader with extensive experience working for high growth global businesses within technology, healthcare comms, market research/insights, and creative services. Deepa joins us on The Day One podcast to share what things in the industry she’d like to see banished to Room 101 forever. The main pet peeves Deepa describes are: a lack of representation and the term “BAME”, the term “back office” to describe everyone who is...
Elina Halonen - PROPELLING INNOVATION BY ELIMINATING SECRECY & PROPRIETARY INFORMATION
March 30, 2022 11:40 - 44 minutes - 40.9 MBOur guest on this episode is Elina Halonen, a behavioural insights strategist. Elina joins us on the Room 101 podcast to share what things in the industry she’d like to see banished to Room 101 forever. The main pet peeves Elina describes are: the shiny, shiny syndrome, proprietary methods, and a lack of knowledge of the history of market research. Elina provides meaningful criticism during our conversation, and we hope you enjoy it. Key Quotes: “After having worked in market research for ...
Jane Bloomfield - PREVENTING RACE TO THE BOTTOM THROUGH RIGHT CONVERSATIONS
March 16, 2022 16:15 - 42 minutes - 38.8 MBOur guest on this episode is Jane Bloomfield, CMO at Landor & Fitch. Jane joins us on the Room 101 podcast to share what things in the industry she’d like to see banished to Room 101 forever. Jane's main pet peeves are: interviewers who ask “What’s it like to be a female board member?” and the like; the race to the bottom in research; and click-bait research and surveys. Jane provides meaningful criticism during our conversation, and we hope you enjoy it. Key Quotes: “I have no context fo...
Jamie Unwin - DEMOMNSTRATING YOUR ROI & VALUE IN LINE WITH YOUR ORGANISATIONAL KPIs
March 03, 2022 14:40 - 39 minutes - 36.1 MBOur guest on this episode is Jamie Unwin, Commercial Insight Officer at Nanoform. Jamie joins us on the Room 101 podcast to share what things in the industry he’d like to see banished to Room 101 forever. The main pet peeves Jamie describes are: one-way glass in central facilities, insights professionals who push back on assigning an ROI, and “intent to prescribe” as a metric. Jamie provides meaningful criticism during our conversation, and we hope you enjoy it. Key Quotes: “I guess I went...
Jamie Unwin - DEMONSTRATING YOUR ROI & VALUE IN LINE WITH YOUR ORGANISATIONAL KPIs
March 03, 2022 14:40 - 39 minutes - 36.1 MBOur guest on this episode is Jamie Unwin, Commercial Insight Officer at Nanoform. Jamie joins us on the Room 101 podcast to share what things in the industry he’d like to see banished to Room 101 forever. The main pet peeves Jamie describes are: one-way glass in central facilities, insights professionals who push back on assigning an ROI, and “intent to prescribe” as a metric. Jamie provides meaningful criticism during our conversation, and we hope you enjoy it. Key Quotes: “I guess I went...
Sarah Jousiffe - BEING INTERESTED IN A VARIETY OF PROJECTS TO BUILD YOUR SKILLS
February 16, 2022 12:45 - 40 minutes - 37 MBOur guest on this episode is Sarah Jousiffe, head of insights at SKY. Sarah joins us on the Room 101 podcast to share what things in the industry she’d like to see banished to Room 101 forever. Sarah's main pet peeves are: poor research briefs, qualitative discussion guides, and branded research solutions. Sarah provides meaningful criticism for each of the items and solutions during our conversation, and we hope you enjoy it. Key Quotes: “If you’re considering building an in-house functi...
Steve Phillips - GETTING NOTICED IN THE BOARDROOM BY DOING GREAT WORK
February 02, 2022 11:20 - 35 minutes - 32.5 MBOur guest on this episode is Steve Phillips, CEO of Zappi and Chair of the MRS Sustainability Council. Steve joins us on the Room 101 podcast to share what things in the industry he’d like to see banished in Room 101 forever. The main pet hates Steve describes are: researchers trying to get into the board room; conjoint analysis; and focus groups. Steve provides meaningful criticism during our conversation, and we hope you enjoy it. Key Quotes: “I don’t know if you’ve been in a board room,...
James Wycherley - TRANSFORMING ORGANISATIONAL PERFORMANCE THROUGH CUSTOMER INSIGHTS
January 12, 2022 15:40 - 43 minutes - 40.3 MBOur guest on this episode is James Wycherley, an expert on Insight strategy and Insight team transformation and author of the new book, Transforming Insight: the 42 secrets of successful corporate Insight teams. James joins us on the Room 101 podcast to share what things in the industry he’d like to see banished in Room 101 forever. The main pet peeves James describes are: naming conventions for things like “market research teams”; research briefs or data analysis; and thinking of “commercia...
Anthony Tasgal - HAVING THE BIG EMOTIONAL SURPRISE AT THE HEART OF INSIGHT
October 06, 2021 11:57 - 37 minutes - 34.3 MBOur guest on the sixth episode is Anthony Tasgal aka "Tas"- trainer, author, and strategist on all things marketing insights. Tas joins us on the Room 101 podcast to share what things in the industry he’d like to see banished to Room 101 forever. The main pet peeves Tas describes are: “insights” itself as people currently understand them, jargony language, and the concept of “messaging.” Anthony provides meaningful criticism during our conversation, and we hope you enjoy it. Key Quotes: “S...
Shazia Ginai - BUILDING CULTURAL UNDERSTANDING IN ORGANISATIONS
August 25, 2021 14:20 - 38 minutes - 35 MBOur guest on the fifth episode is Shazia Ginai, the CEO at Neuro-Insight. Shazia shares with us her bugbears of the industry in her mind and offers solutions to each annoying trend in insights culture. The main pet peeves Shazia describes are unconscious bias training, inefficiencies around procurement, the long-dead paper survey, and the enormously popular Myers-Briggs test. While it’s true that these problems exist outside market research, Shazia believes they’re particularly loathsome in ...
Crispin Beale - BREAKING DOWN SILO WORKING CULTURE
July 19, 2021 14:40 - 36 minutes - 33 MBIn the fourth episode, Senior Strategic Advisor and Special Advisor at mTab and Behaviorally, Crispin Beale walks through three trends in insights culture that he wishes to banish away forever. He describes each of the three and offers his opinion on how we could solve these irksome problems in the insights world. The main pet peeves Crispin describes are: acronyms, the abuse of artificial intelligence, and silo mentality. For each of the three pet peeves, Crispin describes his own experienc...
Caroline Frankum - IS IT TIME TO DROP THE IMPOSTER SYNDROME LABEL?
July 01, 2021 09:22 - 37 minutes - 34.5 MBIn the third episode, Kantar’s global CEO of Profiles - Caroline Frankum walks through three trends in insights culture that she despises. She describes each of the three and offers guidance toward how we could actually solve these marketing problems. The main pet peeves Caroline describes are the tendency to use old words to define a new world, the problem of impostor syndrome, and panel commoditization. For each of the three pet peeves, Caroline describes her own experience and offers reas...
Jem Fawcus - IS CONSUMERISM RUINING OUR PLANET?
June 16, 2021 17:00 - 36 minutes - 33.9 MBIn the second episode, Jem Fawcus—co-founder and CEO of FIREFISH—walks through three trends in the insights industry that he laments enough to banish forever. He describes each of the three and offers guidance toward how we could actually solve these cultural problems. The main pet peeves Jem describes are: 1) the use of the word “consumer” to describe people, 2) the siloing of different research methodologies, and 3) the resistance for companies to move toward renewable energy. For each of ...
Richard Shotton - IS IT TIME TO DITCH THE JARGON?
May 20, 2021 15:14 - 29 minutes - 27 MBIn the inaugural episode author and behavioral scientist, Richard Shotton describes three of his worst insight industry pet peeves and aims to banish one of them away forever in Room 101, much like the popular British TV show. He describes each of the three items and offers guidance on how we could actually solve these marketing problems. The three pet hates from insights industry culture Richard describes are the myth of the public trust crisis, complex jargon and terminology, and an over-...
Insights Room 101 - Trailer
May 17, 2021 12:27 - 1 minute - 1.53 MBThe Day One podcast is published by the Day One Strategy and produced by Zorbiant. All rights reserved.