Shrink Your Market to Expand Your Business
Practical Wisdom from Kahle Way Sales Systems
English - May 11, 2023 10:30 - 11 minutes - 8.64 MBBusiness Education salesleaders salesmanagers b2bsales salespeople salessystems Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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One of the biggest decisions a business makes is the decision on which market segment to focus.
‘Market segment’ is the term that describes a group of suspects and prospects who have something in common. One of the most powerful principles of effective sales systems principles this: Define your target market as narrowly and precisely as possible. In this podcast, we unpack that powerful strategy.