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Is it the low price, or the high risk?
Practical Wisdom from Kahle Way Sales Systems
English - May 07, 2020 11:00 - 13 minutes - 13 MBBusiness Education salesleaders salesmanagers b2bsales salespeople salessystems Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Next Episode: Is the System the Solution? Intro to Business Systems
“Low price, low price, low price.” It’s the mantra that sales people in every industry segment are hearing more these days than ever before. But, is low price the motivating factor in a customer’s decision to buy? Here’s a secret that almost nobody knows, including all those gurus telling you to sell value. They don’t always buy the best value. But, they can invariably be counted on to buy the lowest risk!