How to Sell When You Are NOT the Lowest Price
Practical Wisdom from Kahle Way Sales Systems
English - July 08, 2021 10:30 - 14 minutes - 12.9 MBBusiness Education salesleaders salesmanagers b2bsales salespeople salessystems Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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How can I sell when I’m not the lowest price? I wish I had a dollar for every time I was asked that question in a sales training session.
First, let’s start with this premise: “Low price” is not the main reason people buy! In every survey of buying motivations I’ve ever read, low price is never the primary motivation. Yes, it’s important. And, when everything else is equal, it will be the deciding factor. But very rarely is everything else equal. And very few people in this world buy only on the basis of low price.