WithinDigital
22 episodes - English - Latest episode: over 1 year ago -WithinDigital is monthly digital marketing podcast, featuring in-depth interviews with experts in digital advertising, SEO, social media and everything in between. Listen in for actionable advice and insight into how you can improve your own digital marketing.
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Episodes
Episode 13: Website Accessibility 101
September 30, 2022 14:00 - 37 minutes - 26 MBIn episode 13 of WithinDigital, Nick Livermore is joined by Joel Strohmeier, Senior Accessibility Consultant at Bristol Strategic UX agency, Nomensa. Together they discuss... The fundamentals of website accessibility Common misconceptions about website accessibility The importance & impact of accessibility How to get started making your website more accessible Make the business case for website accessibility
Episode 12: Google Consent Mode 101
February 28, 2022 08:00 - 13 minutes - 9.6 MBIn episode 12 of WithinDigital, Nick Livermore is joined by Adapt's own data guru, Sian Miller, to discuss Google Consent Mode - a new website measurement solution that helps businesses continue making data-driven marketing decisions, while also complying with data privacy regulations. Together they discuss... The ins and outs of Google Consent Mode What GCM means for data collection The benefits of GCM Why this is yet another reason to start using GA4 What it means for the future of ...
Episode 11: SEO in 2022
February 07, 2022 10:00 - 22 minutes - 15.2 MBIn episode 11 of WithinDigital, Nick Livermore is joined by Conductor SEO Strategy Director, Katie Greenwood, to chat about what she thinks will be the biggest SEO trends of 2022. In a slight twist of format, Nick asks Katie to critique Adapt's own SEO predictions, while chatting through the trends and predictions she would have chosen instead. Together, they cover... Google's changing algorithm AI & automation in SEO Connecting PPC & SEO The rise of voice search Video in SEO
Episode 10: The First-Party Data Renaissance
January 06, 2022 11:00 - 22 minutes - 15.5 MBIn episode 10 of WithinDigital, Nick Livermore is joined by Incubeta's Head of Measurement Consultancy, Kate Jervis, to chat about the 'first-party data renaissance' of 2022. Data is at the heart of everything we do in marketing. And first-party data has been around for a long time. So, why in 2022 are we talking about first-party data like it's this new thing? Together, they cover... The First-Party Data Renaissance Why You Should be Focussing on First-Party Data Where to Begin with Fi...
WithinDigital Episode 9: Travel in 2022 According to Microsoft
December 08, 2021 16:00 - 12 minutes - 8.7 MBIn episode 9 of WithinDigital, Nick Livermore is joined by Microsoft Client Partner Lead, Marion Gould, to chat about travel industry trends and advertising in 2022. Based on Microsoft's recently published travel industry research, Nick and Marion discuss... What travel advertisers should take away from this research The key travel trends advertisers need to be aware of What travel advertisers can capitalise on in 2022 Marion's personal view on why 2022 is looking up for travel
WithinDigital Episode 8: The Macro Marketing Trends of 2022
October 27, 2021 14:00 - 18 minutes - 12.6 MBIn episode 8 of WithinDigital, Nick Livermore is joined by Adapt Managing Director, Jon Greenhalgh, to chat about the three macro trends set to define the marketing landscape in 2022. So, what are those trends? First up is talent and recruitment. How can agencies continue to grow against the backdrop of "The Great Resignation", and what is Adapt doing to onboard new team members? Secondly, Jon takes a wider look at data, privacy, and the deprecation of third-party cookies. How will the ...
WithinDigital Episode 7: The End of Third-Party Cookies
June 29, 2021 07:00 - 21 minutes - 15.1 MBIn episode 7 of WithinDigital, Nick Livermore is joined by Head of Ad Tech at IAB UK, Tina Lakhani, and Conversion and Analytics Director at Adapt, Ryan Webb, to answer all the questions asked during our recent 'How to Prepare for Life After Third-Party Cookies' webinar... Importantly, since that webinar went out Google has announced that it has delayed the end of third-party cookies in Chrome until 2023. While that gives us all a little more time to prepare for this monumental change, it d...
WithinDigital Episode 6: Are You Ready for Google's Page Experience Update?
April 30, 2021 07:00 - 12 minutes - 8.44 MBIn episode 6 of WithinDigital, Nick Livermore chats to Conductor SEO Manager, Katie Greenwood, about Google's upcoming Page Experience algorithm update and why it's important for businesses to be ready for when it lands. During the episode, Katie gives Nick a lesson in what the algorithm update means, the likely overnight impact of the changes, and a bit of a deep dive into the Core Web Vitals at the heart of the changes. Are you ready for the Page Experience update?
WithinDigital Episode 5: Why You Shouldn't Care About Conversion Rate
March 26, 2021 10:00 - 13 minutes - 9.34 MBIn episode 5 of WithinDigital, Nick Livermore chats to Conversion and Analytics Director at Adapt, Ryan Webb, about conversion rate and why you shouldn't care about it (as much as you do). Over the course of the episode, Ryan and Nick discuss the pros and cons of conversion rate, why it's a potentially misleading metric that many give undue attention, and why customer experience optimisation is what marketers and business owners should be concerned about.
WithinDigital Episode 4: The Role of Automation
November 03, 2020 10:00 - 21 minutes - 4.83 MBIn episode 4 of Within Digital, Nick Livermore chats to Client Services Director and AI specialist, Melanie Hyde, about the role of AI and automation in advertising, and what it means for advertisers and marketers alike. AI, machine learning, automation - in the world of advertising these terms are used almost interchangeably. In this episode, SearchStar's digital marketing automation specialist, Mel Hyde, unpicks the differences and explains what it all means. Over the course of the epis...
WithinDigital Episode 3: The Planning Cycle
August 25, 2020 09:00 - 27 minutes - 6.31 MBDigital media buying is more than buying media. In episode 3 of Within Digital, Nick Livermore chats to Client Planners Grace Bethell and Harry Martin about SearchStar's planning process and, more specifically, the "Planning Cycle". As Harry and Grace explain, the Planning Cycle is a process of creating media buying plans or strategies. Starting, most importantly, with a brief, the Planning Cycle then moves through audience planning - the foundation of any strategy - channel planning, targ...
WithinDigital Episode 2: Crimes Against Conversion
May 11, 2020 16:00 - 29 minutes - 6.68 MBConversion optimisation has only one rule; to provide the user with a great experience. Nick speaks to Senior Conversion Consultants, Jarrah Hemmant and Joe Johnston, about the biggest offenders that break that rule; The Crimes Against Conversion. These are complex issues that require forensic investigation, and can't simply be remedied with better copy or a compelling call to action. As Joe and Jarrah explain in episode 2 of the WithinDigital podcast, repentance for The Crimes Against Conve...
WithinDigital Episode 1: The Impact of Covid-19 & Advertising Through a Recession
April 20, 2020 10:00 - 17 minutes - 4.1 MBNick speaks to Dan Fallon about the impact Covid-19 is having on the advertising industry. Though the clear consensus is that it is overwhelmingly negative, there are some positives and new opportunities to be had if you're in the position to take advantage. And, going beyond a narrow focus on the ad industry itself, Dan offers some thoughts on the possible merits of advertising through a recession, and how a potential Covid-driven recession might play out.
DANcast Episode 9: Privacy, Privacy, Privacy
August 29, 2019 10:00 - 19 minutes - 13.5 MBIn episode 9 of DANcast we discuss Google's new privacy initiative, the future of targeting in advertising and SearchStar's own conference this October. On top of that we have Gurdeep from Adapt Worldwide on the show to talk localization and transcreation. Remember, if you have any questions, or would like certain topics covered just let us know by tweeting #DANcast. DANcast is a monthly discussion of the latest digital advertising news. Hosted by Nick Livermore and Dan Fallon, the Digita...
DANcast Episode 8: Microsoft & Verizon Ad Deal, and Google Fined £44m
January 31, 2019 05:00 - 16 minutes - 7.67 MBIn episode 8 of DANcast we discuss the new advertising deal between Microsoft (and Bing) and Verizon, as well as the hefty £44m received by Google and reports that Google has been taking over Google Ads accounts. Remember, if you have any questions, or would like certain topics covered just let us know by tweeting #DANcast. DANcast is a monthly discussion of the latest digital advertising news. Hosted by Nick Livermore and Dan Fallon, the Digital Advertising News Podcast aims to be an enter...
DANcast Episode 7: 2018 in review and predictions for 2019
December 12, 2018 16:00 - 33 minutes - 15.6 MBIn episode 7 of DANcast we discuss the major digital advertising topics of 2018, including GDPR, AI, machine learning, Amazon and Facebook's Cambridge Analytica scandal. Then, we evoke "Mystic Dan" to make some well-founded predictions for 2019! Remember, if you have any questions, or would like certain topics covered just let us know by tweeting #DANcast. DANcast is a monthly discussion of the latest digital advertising news. Hosted by Nick Livermore and Dan Fallon, the Digital Advertisin...
DANcast Episode 6: Amazon Search-Based Retargeting, GMP Partner Summit, LinkedIn's Advertising Revamp
November 12, 2018 11:00 - 27 minutes - 12.7 MBIn episode 6 of DANcast we discuss Amazon search-based retargeting, the Google Marketing Platform Partner Summit in San Francisco and Linked's impending revamp of its ad platform (finally). Remember, if you have any questions, or would like certain topics covered just let us know by tweeting #DANcast. DANcast is a monthly discussion of the latest digital advertising news. Hosted by Nick Livermore and Dan Fallon, the Digital Advertising News Podcast aims to be an entertaining and informative ...
DANcast Episode 5: Big SearchStar News, Attribution & Its Importance, Apple Blocks Third Party Tracking
June 26, 2018 04:00 - 31 minutes - 14.6 MBIn episode 5 of DANcast, we discuss our big SearchStar news, attribution and its importance and Apple's blocking of third party tracking. Remember, if you have any questions, or would like certain topics covered just let us know by tweeting #DANcast. DANcast is a monthly discussion of the latest digital advertising news. Hosted by Nick Livermore and Dan Fallon, the Digital Advertising News Podcast aims to be an entertaining and informative look at the latest industry news. As well as keeping ...
DANcast Episode 4: Google Revenue Figures, Are You Ready for GDPR? & The Rise of Amazon
April 24, 2018 04:00 - 30 minutes - 13.9 MBIn episode 4 of DANcast, we discuss Google's fantastic Q1 growth figures, how to know if you're ready for GDPR (with regular guest Ryan Webb), and the inexorable rise of Amazon. Remember, if you have any questions, or would like certain topics covered just let us know by tweeting #DANcast. DANcast is a monthly discussion of the latest digital advertising news. Hosted by Nick Livermore and Dan Fallon, the Digital Advertising News Podcast aims to be an entertaining and informative look at the l...
DANcast Episode 3: Broken Agency Model, AdWords Scripts & Is This the End of Facebook?
March 27, 2018 04:00 - 31 minutes - 14.5 MBIn episode 3 of DANcast, we discuss whether the current agency model is broken, AdWords scripts (with industry expert Sian Miller), and whether the backlash facing Facebook spells the end of the social media giant.Remember, if you have any questions, or would like certain topics covered just let us know by tweeting #DANcast. DANcast is a monthly discussion of the latest digital advertising news. Hosted by Nick Livermore and Dan Fallon, the Digital Advertising News Podcast aims to be an entert...
DANcast Episode 2: Unilever Threatens to Pull Advertising, Google Introduces Ad-Blocking & Bing's New Audience Segmentation Feature
February 22, 2018 05:00 - 33 minutes - 15.5 MBIn episode 2 of DANcast, we discuss Unilever's threat to pull advertising from Google and Facebook, Google's new - and potentially confusing - ad-blocker, as well as Bing's new audience segmentation tool. On top of that, Nick and Dan are joined by Ryan Webb, conversion and analytics director at SearchStar, who will take you through GDPR in advance of its introduction in May. Remember, if you have any questions, or would like certain topics covered just let us know by tweeting #DANcast. DANcas...
DANcast Episode 1: YouTube Advertising Policy Changes, Google Voice Search Guidelines & Facebook PageRank Algorithm Changes
January 26, 2018 05:00 - 26 minutes - 12.4 MBIn episode 1 of DANcast we discuss YouTube Advertising Policy Changes, Google Voice Search Guidelines & Facebook PageRank Algorithm Changes. Remember, if you have any questions, or would like certain topics covered just let us know by tweeting #DANcast. DANcast is a monthly discussion of the latest digital advertising news. Hosted by Nick Livermore and Dan Fallon, the Digital Advertising News Podcast aims to be an entertaining and informative look at the latest industry news. As well as keepi...