WithinDigital Episode 5: Why You Shouldn't Care About Conversion Rate
WithinDigital
English - March 26, 2021 10:00 - 13 minutes - 9.34 MBBusiness Technology advertising marketing digital media buying ppc programmatic social media digital media marketing news google analytics Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: WithinDigital Episode 4: The Role of Automation
In episode 5 of WithinDigital, Nick Livermore chats to Conversion and Analytics Director at Adapt, Ryan Webb, about conversion rate and why you shouldn't care about it (as much as you do).
Over the course of the episode, Ryan and Nick discuss the pros and cons of conversion rate, why it's a potentially misleading metric that many give undue attention, and why customer experience optimisation is what marketers and business owners should be concerned about.