Episode 10: The First-Party Data Renaissance

WithinDigital

English - January 06, 2022 11:00 - 22 minutes - 15.5 MB
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In episode 10 of WithinDigital, Nick Livermore is joined by Incubeta's Head of Measurement Consultancy, Kate Jervis, to chat about the 'first-party data renaissance' of 2022.

Data is at the heart of everything we do in marketing. And first-party data has been around for a long time. So, why in 2022 are we talking about first-party data like it's this new thing?

Together, they cover...

The First-Party Data RenaissanceWhy You Should be Focussing on First-Party DataWhere to Begin with First-Party Data in 2022