🔥 Scarcity and Exclusivity 🔥
Daily Marketing Discovery with Ali Salman
English - March 27, 2019 00:42 - 9 minutes - 10.5 MB - ★★★★★ - 64 ratingsMarketing Business advertising growth marketing passion accountant biz business dentist entrepreneur financialadvisor Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
These 2 phrases have just 1 word which makes a huge difference on your growth:
“Your marketing doesn’t just need to give your customers a reason to buy, your marketing needs to give your customers a reason to buy NOW!”
Grocery Store
How many times you walked down the grocery aisle and told yourself maybe later. Alot of things which you want, we tell ourselves we will get it later. Now imagine you walk down the same grocery aisle and you see a sale which has limited quantities and time offer. Only 30 pieces are remaining and offer is only valid today. Now your maybe can change to I want that!!
Supreme
Look at this example from a brand called Supreme. You won’t believe, what this brand has been able to achieve. They have a cult following and with only 11 stores worldwide they are valued at 1 Billion $.
This is crazy right….their cult following reminds people of michael jordon or nike limited release days in 1990’s, when people use to line up outside stores to buy them and then when gaming companies use to launch games on Xbox or Nintendo there use to be lineups on Best Buy and other electronic stores.
Supreme works on the principal of Exclusivity and Scarcity. They produce just limited number of products.
Crazy stuff is there are websites which re-sell Supreme merchandise for like 400 or 600% original price…if a hoodie costed $300 it’s reselling for $1600….holy!!
Show notes: https://rapidboostmarketing.com/grow