Cyberly
78 episodes - English - Latest episode: over 1 year ago -Cyberly, meaning to do anything through the internet, covers how the attention and creator economy has evolved in order to help you navigate the digital world within logistics more efficiently. Hosted by long-time B2B marketer Blythe Brumleve, the show appears live on Freightwaves Thursdays at 2pm EST and available on major podcast apps.
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Episodes
How the FreightWaves Content Machine Operates
October 27, 2022 19:31 - 59 minutesIn today’s episode, we’re focusing on content and how it’s been used in the freight industry to sell a variety of products and services. For years, content felt like an afterthought and not the primary communication it is today therefore the perfect guest to speak on this evolution is none other than Tim Dooner, host and producer of WHAT THE TRUCK?!? Show Links: Connect with Tim Dooner on Twitter, Linkedin, and Tiktok. Register for Freightwaves F3 Conference Register for TMSA’s tour of JA...
The Bootstrapper’s Guide to Logistics Story
October 20, 2022 18:44 - 27 minutesIt takes a special kind of person to start a new venture. Whether it’s a podcast, new business, with VC funding or without, taking a leap of faith requires a certain amount of fearlessness that create some of the best stories. The Bootstrapper’s Guide to Logistics is hosted by podcaster Nate Shutes and on today’s show, he’s breaking down the process of starting his own show and the common threads he’s able to weave together by talking to so many founders in freight. Show Links: Connect with...
Creating Sales-Driven Content in Freight
October 13, 2022 18:45 - 27 minutesIf you’ve watched any part of this show then you know content marketing is the sun and source of life in which we rotate around. With more and more podcasters starting their shows in freight, content marketing is only going to increase in necessity. This is why I’m happy to have sales and content marketing veteran Margo “Cargo Margo” Waldie on today’s show. In her new role as Director of Sales at NFI, Margo is breaking down what her sales and content marketing process looks like and what new ...
Website Tips, Fine Art Shipping, and Return Logistics
October 06, 2022 20:05 - 1 hourYour website is the only thing that can sell for you 24/7. So in this episode, I’m highlighting the things I’ve learned after hosting and managing 30+ websites so you can have a better handle on your #1 sales tool. Also in this episode: →The logistics of fine art shipping →Return logistics in eCommerce →Disaster logistics for Hurricane Ian Show Links: Check out Fine Art Shippers’ website and follow them on Linkedin, Facebook, Twitter, YouTube, and Instagram Connect with Brian Taylor on Li...
One-Person Marketing Tips, Transformer Shortage, and Logistics of the Internet
September 22, 2022 19:17 - 59 minutesAs a one-person marketing team for more than a decade, I’ve tried a lot of software and tools that were supposed to change my life. But after a lot of time and money spent on tools that didn’t live up to their promise, I’m breaking down my tried and tested tools that could hopefully save you from that time and money wasted. Also in today’s show: →Michelle LeBlanc is highlighting the good marketing strategies she sees freight companies creating →Nick Klein on the supply chain challenges of s...
Profiting on Content, Supply Chain Strikes, and Disney Logistics
September 15, 2022 19:26 - 59 minutesMost companies think about content marketing wrong. Some common misconceptions include: –“Too expensive” –“I don’t want to manage/invest in it” –“What's the ROI of this one blog post? Or a podcast?” –“The barrier of entry is too difficult” We use these types of misconceptions to talk ourselves out of attempting a bold content marketing strategy to begin with. But what if we shifted our mindset into thinking content marketing is a cost center and instead, turned content marketing into a prof...
AI in White Collar Jobs, Manifest, Truck Driver Appreciation Week, and How Fantasy Football Saved Yahoo
September 08, 2022 19:26 - 59 minutesFor years we’ve been told about AI, robotics, and automation taking over blue-collar jobs. But with the latest advancements in AI software, it could be white-collar jobs that are replaced more quickly. What does this mean for creators and artists? We’re breaking it down in today’s episode. Also in today’s show: →Pam Simon is telling us what to expect at the next Manifest conference →Justin Martin is breaking down the best ways to promote Truck Driver Appreciation Week →How fantasy football ...
How to Use the Internet To Your Advantage
September 01, 2022 19:34 - 59 minutesIt feels as if we’re just inundated with everything we *should* be doing—and the internet plays a large role in that. So in today’s show, we’re breaking down how to filter through the noise and use the internet to your advantage. In this episode, we’re breaking down: →Why the smartest companies are prioritizing MOPs aka marketing operations →Weather Optics Founder/CEO Scott Pecoriello is talking about what else-the weather and how to avoid catastrophe with your shipments →Carrier Source CEO...
Economic Espionage: How to spy on your competition
August 26, 2022 12:00 - 59 minutesEconomic Espionage has been going on for centuries. So in today’s episode, we’re talking about it in two ways: first, how to spy on your competition using digital tools, and second, how the British spied on China in the 17th Century helping them learn how to cultivate and sell black tea. Also on the show, Nadine Nocero from Sync Show on the pillars of marketing to prove ROI, and Wasim Munayyer is back to tell us about the current job market trends-especially when it comes to Gen-Z. Connec...
Legal stories and nerding out with Armchair Attorney
August 18, 2022 19:39 - 1 hourFor as long as freight has been around, there have been legal issues needing to be rectified. And even if the story doesn’t directly impact our side of the business world, there are undoubtedly downstream effects that ultimately will affect how you do your job. That’s why we have Matthew Leffler joining the show to break down the biggest legal issues in freight. Plus we’re going to nerd out on the logistics of The Lord of the Rings. Other topics on the show? We got you covered there too with...
The Unsexy But Important Side of Running a Freight Company
August 11, 2022 19:28 - 59 minutesIf you’re like me, hearing the words “compliance” and “ accounting” is enough to make me go take a nap. But these two parts of running a freight company are vitally important to keeping your business open and running smoothly. On today’s show, we’re talking to the folks who help us optimize the unsexy parts of running a freight company with DeNisha Gray from TranspoCFO and Nic Sallis from Fleet Drive 360. Also on the show, we’re breaking down the latest stats from Logistics Marketing Adviso...
How JAXPORT and the Jaguars Shaped the City of Jacksonville
August 04, 2022 19:16 - 1 hourHave you ever wondered how a city gets a port? What about how a city gets an NFL team? In honor of the first Jaguars player to be inducted into the Hall of Fame, we’re covering the significance of how JAXPORT and the Jaguars have positively affected the Jacksonville community along with sports marketing ideas you can use as inspiration in your own campaigns. Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services. Connect wit...
How Freight Tech Treats Digital Marketing
July 28, 2022 19:23 - 1 hourIn our previous episodes, we’ve covered the digital marketing tactics for the nation’s top 3PLs and carriers—but what about the freight tech space? Freight tech arguably has a stronger focus on media, marketing, and their website so we’re going to analyze some of the companies at the top so the SMBs can learn how to replicate their strategies. Also on the show, we have Jill Schmieg talking about how her clients in the logistics space are tackling the one-person marketing challenges, and then...
How the top 3PLs treat digital marketing
July 21, 2022 19:19 - 1 hourOn last week’s show we talked about the digital marketing strategies for the top carriers in the US–so this week we’re doing the same for 3PLs. By looking at their websites and social media, we can get a good idea of how these companies strategize their marketing efforts so you can apply what works for you to your own company. Also on the show we’ve got CEO of Munamayer Group, Wasim Munayyer, to update us on the Great Resignation and how logistics companies can manage recruiting challenges. P...
How the Top Carriers Treat Digital Marketing
July 14, 2022 19:18 - 59 minutesThere are plenty of logistics data points that industry folks love to analyze but why are there so few data points when it comes to freight marketing? Well, in today’s show we’re changing that with a first look into how 20 of the top carriers in freight treat their website and digital marketing efforts–and how your company can replicate these same tactics. Also on the show is a new TikTok fav to follow, Rocket Shipping. Their CEO Gabe Pankonin joins the show to talk about the nuances of shipp...
Global Marketing Strategy with Oddysey Logistics
July 07, 2022 18:00 - 30 minutes - 27.7 MBMost logistics companies are blessed to have one person in charge of marketing. But at Oddysey Logistics, their marketing department is not only thriving--but growing. That's why we're excited to have Eileen Curran, Oddysey's VP of Marketing Communications, on the show to talk about how the company embraces storytelling and evolving strategies in order to increase brand awareness around the company's global initiatives. Whether you're a one-person marketing team or on a growing team like Eil...
Global Marketing Strategy with Odyssey Logistics
July 07, 2022 18:00 - 32 minutesMost logistics companies are blessed to have one person in charge of marketing. But at Odyssey Logistics, their marketing department is not only thriving--but growing. That's why we're excited to have Eileen Curran, Odyssey's VP of Marketing Communications, on the show to talk about how the company embraces storytelling and evolving strategies in order to increase brand awareness around the company's global initiatives. Whether you're a one-person marketing team or on a growing team like Eile...
Hirschbach is Not Your Typical Trucking Company
June 30, 2022 18:00 - 37 minutesThe Hirschbach tagline is "not your typical trucking company" and when you see one of their trucks driving down the road, you know exactly what I'm talking about. From their trucks to the company building, Hirschbach uses graffiti-style branding that draws attention in all the right ways but it's how they value their drivers that keeps that attention from wandering elsewhere. Established in 1935 with more than 85 years in the industry, they know a thing or two about running a recruiting depar...
Social Media Strategies with Magnum Transportation
June 23, 2022 18:00 - 38 minutesSocial media has been around since the mid-2000s but it's still widely considered a "new" trend in freight. Magnum Transportation and its rockstar marketing manager, Katie McPherson, are proof of the benefits of having a creative and results-driven social strategy. Katie was at the Transportation Marketing and Sales Association's annual conference and she was kind enough to share some of those strategies with us. Connect with Katie McPherson on LinkedIn Follow Magnum Transportation on Lin...
Relationship Logistics with The Produce Industry Podcast
June 16, 2022 18:00 - 28 minutesMost of us in shipping know how complex the busy produce season can be. Which is why many freight brokers go above and beyond to try to reach those shippers. In this episode, we're talking with citrus farm owner turned shipper turned podcaster on the complexities of shipping produce, what brokers need to know before reaching out to customers. and how The Produce Industry Podcast is making moves throughout the industry.Connect with host Patrick Kelley on LinkedinFollow The Produce Industry Pod...
Cybersecurity basics every company should know
June 09, 2022 18:00 - 48 minutesEvery day it feels like we hear about a new cyber security attack affecting every part of our daily lives and how we work. But how are companies treating security threats and what can we do to prevent future attacks? Cybersecurity expert James McQuiggan joins the show to break down what we do for prevention and how to recover quickly when, not if, a cyber-attack affects your company.Connect with James on social media and follow his work Follow Cyberly on Apple Podcasts Follow Cyberly on Spoti...
Grace Sharkey is a one-woman freight show machine
June 02, 2022 18:00 - 28 minutesI don't know how else to say it but Grace Sharkey is legitimately one of the most hard-working people in all of freight.She writes. She hosts shows. She also cohosts and does guest appearances on shows like Cyberly. And when she's not doing all of that, she's hosting a radio show 5 days a week.How does this former freight broker turned c-suite leader now creator do it all? Well, she breaks it down for us in this interview live from FreightWaves The Future of Supply Chain. Follow Grace Sharke...
3PL Stories with Mary O'Connell
May 26, 2022 18:00 - 44 minutesIn our ongoing road series, Blythe sits down with FreightWaves creator and host, Mary O'Connell at The Future of Supply Chain conference.Mary was a freight broker for years who joined FreightWaves and created the show and email newsletter, Check Call. In this episode, she shares her journey into freight, the wild 3PL stories she gets to share, and even how her sister is exploring the logistics of brine shrimp.It's a super fun conversation with one of the most interesting creators in freight. ...
Craig Fuller On Why Twitter > LinkedIn
May 19, 2022 18:00 - 28 minutesCyberly has seen a lot of roadshows but none quite like the episode we have for you today…We were honored to host a live show on Day 2 of Freightwaves’ Future of Supply Chain conference located in Rogers, Arkansas. As if hosting a live show isn’t nerve-racking enough, host Blythe Brumleve invited Freightwaves CEO Craig Fuller on the show and he did not disappoint. Included in the global supply chain conversation, we discuss the evolving geopolitical struggles that will lead to a surge in US-b...
Working with Freightfluencers
May 05, 2022 19:37 - 1 hourWe talk about the power of content marketing on this show nonstop and a lot of that conversation centers around video. But what if you don’t like being on camera? That’s where the power of UGC and freightfluencers comes into play. Also on the show, Ken Kowal of Shipstarter is breaking down logistics content marketing strategies, Tommy and Robert from Get Swift are telling us about their food logistics delivery platform. Then we end the show with some some fun facts about the logistics of tequ...
Marketing Data That’s Actually Actionable
April 28, 2022 19:32 - 59 minutesInternet marketing as been around since…well….the internet. And for years we’ve been told to use certain tools because of the powerful data it provides. But too often we set these reports up, have them sent to our inboxes, only to say to ourselves, “That’s great but what do I do now?” That’s what we’re diving into with today’s show by helping to make sense of the next steps after you look at your marketing analytics. In addition to to this topic, we’ve got Sara Graham aka Logistoks, Director ...
The Challenges of Content Moderation and Creation
April 21, 2022 19:33 - 1 hourIt’s never been easier to create content online. But with millions of uploads every second of the day, and a fury of spam and bot tactics on the rise, we’re exploring the difficulties of content moderation in order to prevent misinformation and hateful content from spreading throughout the internet. Since it’s easier than ever to create content online, we’re also diving into the creation part of the journey by interviewing long-time driver and truckfluencer, Ingrid Brown. This plus how to avo...
Live Events and Content Distribution
April 14, 2022 20:45 - 59 minutesWe all know content marketing is important, but if you’re kicking your feet up after you hit publish, then you’re doing it all wrong. In today’s show, we’re breaking down how to master the distribution side of content marketing to make sure all of your hard work doesn’t go unnoticed. Also on the show, Haley Fazio is breaking down how she plans the live and virtual events for FreightWaves along with Jennifer Karpus-Romain of the TMSA is telling us how she’s revamping a nearly century old ass...
Creative Problem Solving
April 07, 2022 19:44 - 59 minutesA powerful quote that’s always stood out to me in marketing is, “The creative is the variable to success.” So today I’m teaching freight companies how to stop using those terrible photoshop images and instead, give tips on how to hire a photographer and source stock images that don’t suck. Also on the show, we have Austin Johansen, Fleet Sales and Marketing Manager for ExxonMobil talking about their new Synergy Diesel Efficient program along with Emily Minor of LRN Corporation to talk about ...
How Your Website Is Annoying Visitors
March 31, 2022 19:18 - 1 hourWhen we build online, the last thing we want to do is annoy the very people we’re trying to attract. So in today’s show, we’re talking about the ways you’re annoying your website visitors so you can create a pathway to conversion. This plus chatting with Pearl Trans CEO Lorena Camargo on the intricacies of medical shipments and Hawke Media CEO Erik Huberman on what a business needs to know before they outsource their marketing. Show Links: Watch replays of Cyberly on Freightwaves TV Follow ...
Best Practices
March 24, 2022 19:21 - 59 minutesWe hear that phrase a lot and there’s no shortage of advice on the internet covering any topic, in any industry. But have you taken the time to study not just what people say but how they get it done? That’s our main topic for today’s show as we cover content marketing lessons from YouTuber, Mr. Beast, how to run a freight brokerage with Able Transport Solutions’ Liz Wayne, and creating data-based research for maritime from Thetius’ Nick Chubb. Show Links: Watch replays of Cyberly on Freight...
Trucking Futurism from Electric to Autonomous
March 17, 2022 19:40 - 1 hourWe’ve been featuring some of the top companies trying to fix some complex issues in the trucking sector and today’s show is no different. CEO of Edison Motors Chace Barber is joining the show live to talk about how his idea to retrofit old trucks with an electric kit has been making waves on TikTok to the tune of more than 700k followers. Then we’ve got Locomation’s COO Glynn Spangenberg giving us a breakdown of the lidar systems being used on their autonomous truck. All this plus a shipper r...
Breaking Down the Web3 Walls
March 10, 2022 20:38 - 43 minutesYou’ve likely heard about NFT’s, crypto currencies, and the metaverse. But all of these phrases fall under one large technological system: Web3. In today’s episode we’re chatting with one of the co-founders of VenusVerse–which is an online educational platform, incubator, and NFT collection dedicated to getting more women into the Web3 space. We’re covering topics of the very basics of Web3, it’s expanding components, and how you can start exploring this new digital world. Watch replays of C...
How Freightvana Tackles Marketing and Sales
March 03, 2022 19:00 - 1 hourWe know content marketing is an important part of the strategy of helping you stand out from your competitors. So when the newish company Freightvana came onto the scene they knew they wanted to hit the ground running with a social and branding strategy to help them raise brand awareness. Follow Cyberly on Apple Podcasts Follow Cyberly on Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
Every Company Should Be a Media Company
February 24, 2022 20:40 - 1 hourAs more and more talent gets scooped up by freight tech companies–the media space is growing. Therefore companies should be making the choice to build their own internal media program or get left behind. On this show, we’re talking about how to start a media program within your company along with special guest Rahmel Wattley of Truck N’ Hustle is back to give us some insight on how he continues to build his media empire. Also on the show an interview with Wingcopter’s co-founder Ansgar Kadura...
The World is a Supply Chain with Brian Aoaeh
February 17, 2022 18:35 - 31 minutesIf you spend any time on Twitter, especially on the VC or supply chain side of things, you’ve likely seen the insights of Brian Aoaeh. He coined the term, “The World is a Supply Chain” and he doesn’t just coin terms, he invests them too. With a large portion of their portfolio focusing on female and POC founder-led businesses, his company Refashioned, champions companies refashioning supply chains. Follow Cyberly on Apple Podcasts Follow Cyberly on Spotify More FreightWaves Podcasts Learn mo...
Getting Creative With Your Live Events Merch
February 10, 2022 19:00 - 1 hourLive and in-person events are coming back in 2022 with a vengeance and so is the swag companies are choosing to invest in. Catch up on the most creative sponsorships and merchandise given away at Manifest: The Future of Logistics conference that took place in Vegas just a couple of weeks ago. This plus a deep dive conversation with one of Freightwaves’ smartest on-air host, Anthony Smith. All this along with two great in-person conversations with Brad Gillette of Gatik and Matt Barr of GEODI...
Using Digital Channels to Enhance Real-World Connections
January 27, 2022 19:00 - 31 minutesBlythe has hit the road again and this time she's at Manifest: The Future of Logistics in Las Vegas. Joined by in-person discussions with Lean Group's Trey Griggs along with Zuum Transportation COO, Matt Tabatabai, we're talking about taking those digital connections and enhancing them with solutions that give us hours back in the day by optimizing the mundane tasks so we can super-charge where we excel at. Follow Cyberly on Apple Podcasts Follow Cyberly on Spotify More FreightWaves Podcasts ...
What Remote Work Has Taught Us About Marketing
January 20, 2022 20:41 - 59 minutesLittle Finger from Game of Thrones famously said, “Chaos is a ladder” and I don’t have to tell any of y’all that the last two years have felt like complete chaos. But through that comes new opportunities–and today we’re talking about where your company can seize opportunity through Linkedin, podcasting, and building a marketing team. Special guests for this episode include GTL’s chief marketing officer Lina Acosta along with Cameron Pechia owner of Valley Trucking Insurance and host of ‘Get...
Software to Keep Truckers Healthy and Loaded
January 14, 2022 17:01 - 51 minutesWhenever the New Year rolls around, folks start thinking about their health from both a personal and a financial standpoint. That’s why today’s show is going to be a fun one because we’re talking with Mark Manera on how drivers can stay healthy on the road and then we’re chatting with Jonathan Rojas on how carriers can use Transfix software to stay loaded and avoid those soul-sucking spreadsheets. Also on the show, we’re diving into the logistics of championship merchandise and the attention...
The history of shipping is the history of the world
January 06, 2022 20:37 - 59 minutesYou’ve likely heard the phrase “if you don’t study history, you’re doomed to repeat it.” So why has much of the shipping world operated in a silo, where we’re just chugging along, making the same mistakes, and not learning from each other? That’s what we’re diving into today with maritime history professor Sal Mercogliano as well as where we stand in the marketing world. After all, the history of shipping is the history of the world and a good marketer needs to know this historical perspectiv...
Industry Education That Isn’t a Scam
December 16, 2021 20:48 - 1 hourThe holidays are a time where most office work slows down–rightfully so. But it’s also an opportunity to catch up on some content and strategies when you have the extra brain bandwidth. That’s why this episode is all about research and education. From learning what SEO strategies you should be deploying in 2022 to the freight sales tactics to attack, we’re breaking down some industry education that isn’t a scam. And if you’re looking to get a more holistic approach to the entire global supp...
AI, NFT’s and Using Futurism To Our Advantage
December 09, 2021 21:09 - 59 minutesYou’ve probably heard the words NFTs and AI thrown around a lot. While these tools are talked about as technology that will change our lives in the near future, a lot of these tools are already here. In today’s show, we’re going to talk about how the one-person marketing team can use AI tools already on the market to get back hours in their workday. Then we’re chatting with futurism creator Nasjaq on his favorite startups and just what the hell we’re supposed to do with NFT’s. This plus som...
Website and Marketing Must Haves for 2022
December 02, 2021 21:01 - 1 hourIt’s that time of the year again. Budgets. Goals. Analysis. Planning. It feels like all of these pile on us at once as we start thinking about who and what we wanna be in the new year. It can become overwhelming really quickly. And with the pace that our digital world has rapidly changed--it can be tough to know which tactics and tools to invest in and more importantly, which ones to steer clear from. That’s why I’m bringing on Cyberly’s first repeat guest, Freight Plus’ Director of Marketi...
The Pros and Cons of Blitzkrieg Cold Emailing
November 04, 2021 20:09 - 59 minutesMarketers and entrepreneurs have probably been faced with the temptation of obtaining emails and contact information for potential prospects. But what happens after you’ve pulled the trigger on that decision? How do you make sure that outreach doesn’t damage your brand but also gets your name in front of someone who may be interested in working with you? We’re breaking down how to fix that shady email list plus some fun insight on the logistics of Antarctica. Also on the show, Ilhan Kolco o...
How did you hear about us?
October 28, 2021 20:11 - 59 minutesIt’s a simple question but how many of us can answer what the top two channels our customers heard about or follow us on? What if I told you that adding a simple question to your website form or sales process will have the largest impact on how you’re choosing to spend your digital dollars? That’s our main topic for today’s episode along with Spire Maritime’s Head of Product Kevin Nakao dishing on why he hates MQLs. Show Links: Watch replays of Cyberly on Freightwaves TV Follow Cyberly’s pod...
The Holistic Value for Marketing Operations
October 22, 2021 12:00 - 59 minutesAround this time of the year, most businesses are wondering, “Am I on the right track?” We’re planning our budgets and wondering where to invest and where to cut back. That’s where the power of marketing operations comes into play. Different from other marketing roles, the person in charge of ops can ideally be a dedicated position but if you’re an entrepreneur or running a small team, it’s essential to know some key foundational skills that will help you invest in marketing where it makes th...
The Power of Educating a Niche Audience
October 14, 2021 20:25 - 59 minutesA big theme of today’s show is about education. Firstly we have a brand new 3PL Study to break down that reveals what shippers want out of their 3PL partnerships--which is a good way for companies to differentiate themselves against their competitors using educational content. Then we have two creators, Gabby Salazar who’s a merchant mariner, and Cory Connors, a sustainable packaging expert, who both have amassed thousands of followers with their TikTok content by simply educating their audie...
Fixing the Global Supply Chain Mess
October 07, 2021 20:04 - 59 minutesYou’ve likely heard the reports of a record number of ships off the Port of LA waiting to be unloaded—blaming the “shortage” of drivers, warehouse workers, and an explosion of e-commerce orders. Here to help us break down why the global supply chain is in such disarray is the host of Let’s Talk Supply Chain Sarah Barnes-Humphrey and the host of Navigate B2B Steve Ferreira. Also on the show, we’re breaking down Facebook’s troublesome history as a new 60-Minutes report dropped and the platform ...
Content Creators and Freight Folks vs. AI
September 30, 2021 19:59 - 1 hourMany creatives have felt rather safe from the robot apocalypse that has already affected so many other industries. But with new artificial intelligence tools creeping their way into the creative arts market, it may soon be extremely difficult to tell the difference between humans and robots when it comes to audio, video, or writing. Keeping the tech train going, we’re also speaking with Lindsay Watt of Parade.AI and Ayman Husain, Director of Customer Success at Microsoft about their goals t...