The history of shipping is the history of the world

Cyberly

English - January 06, 2022 20:37 - 59 minutes
Business News News Technology cyberly freightwaves Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Industry Education That Isn’t a Scam

Next Episode: Software to Keep Truckers Healthy and Loaded

You’ve likely heard the phrase “if you don’t study history, you’re doomed to repeat it.” So why has much of the shipping world operated in a silo, where we’re just chugging along, making the same mistakes, and not learning from each other? That’s what we’re diving into today with maritime history professor Sal Mercogliano as well as where we stand in the marketing world. After all, the history of shipping is the history of the world and a good marketer needs to know this historical perspective compared to the present-day if they’re going to be good at storytelling.
Show Links:

Watch replays of Cyberly on Freightwaves TV

Follow Cyberly’s podcast on Apple or Spotify

Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

Follow Sal Mercogliano on Twitter

Check out Sal’s show “What’s Going On With Shipping” on YouTube

Tiktok becomes the most popular domain of 2021

Edelman’s new study covering Linkedin B2B buying stats

Learn more about your ad choices. Visit megaphone.fm/adchoices

Show Links: