CUES 26: Retail Experience, an interview with Ruth Kapcia
CUES Podcast
English - June 15, 2017 04:00 - 9 minutes - 4.59 MB - ★★★★ - 8 ratingsBusiness News Business News cues credit union professional development financial organization banking www.cues.org ceo board of directors directors executive Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: CUES 25: Brand Strategy, an interview with John Mathes
In this episode, we will explore considerations for retail experience as part of the overall branding and marketing efforts and targeting on what branding means for an organization. Kapcia is the director of retail experience for Weber Marketing Group and serves as one of the faculty members at the CUES School of Strategic Marketing II.