CUES 25: Brand Strategy, an interview with John Mathes
CUES Podcast
English - June 08, 2017 04:00 - 14 minutes - 6.5 MB - ★★★★ - 8 ratingsBusiness News Business News cues credit union professional development financial organization banking www.cues.org ceo board of directors directors executive Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: CUES 24: Board Compensation, an interview with Matt Fullbrook
In this episode, we will identify your return on marketing efforts, defining brand, and the driving forces behind branding. Mathes is the director of brand strategy for Weber Marketing Group and serves as one of the faculty members at the CUES School of Strategic Marketing.